Tag: AdvertisingTechnology

In a move signaling strong confidence in the independent agency model, Breakwater Management, a Los Angeles-based private equity firm, has acquired a majority stake in Chemistry, an award-winning, full-service marketing and digital agency. This investment, supported by Genesis Park and Tecum Capital through a combination of debt and equity, positions Chemistry for accelerated growth, expansion into new service lines, and deeper market penetration.

The 2025 AdForum Consultant Summit in New York City was more than just an industry gathering — it was a glimpse into the future of advertising. Held from May 12–16, the event convened over 26 top search consultancies and agency leaders to explore how creativity, strategy, and technology are converging to reshape the future of branding and agency-client relationships.

Smartly, a recognized leader in AI-powered advertising technology, has announced the integration of Reddit into its unified ad platform. Known for simplifying cross-channel media and creative operations, Smartly now extends its capabilities to one of the internet’s most community-driven platforms—Reddit—empowering advertisers with seamless automation, measurement, and creative optimization tailored to intent-rich audiences.

Enthusiast Gaming Holdings Inc. (TSX: EGLX), a leading force in gaming media, has entered a strategic partnership with Mediacube, a top global creator platform focused on content monetization. This collaboration allows Enthusiast Gaming to function as Mediacube’s dedicated sales arm, offering advertisers premium access to video ads and branded content integrations across a vast YouTube creator network.

Lambos Digital, a top-tier performance marketing agency known for its Amazon Ads and programmatic media expertise, has acquired Dorado Ads. This move aims to enhance its Amazon advertising capabilities and democratize access to premium ad inventory across Fire TV, Twitch, and Prime Video.

Worldeye Technologies Inc. today announced the strategic acquisition of BidX, a leader in automated PPC and DSP advertising for major e-commerce platforms including Amazon and Walmart. This acquisition strengthens Worldeye’s comprehensive portfolio of e-commerce solutions, which already features DataHawk analytics and Viral Launch marketplace optimization tools.

Comcast Advertising, the advertising arm of Comcast, today unveiled a groundbreaking AI-powered creative platform designed to help brands easily produce TV-grade ads. Developed in partnership with AI video pioneer Waymark, this platform enables advertisers to create high-quality commercials quickly and affordably, overcoming the traditional barriers of time and cost associated with TV ad production.

Context Networks, Inc., the pioneering programmatic advertising platform tailored for the gaming industry, has announced an expansion of its digital ad network into restaurants and taverns across West Bend and Milwaukee, Wisconsin. Partnering with River City Amusements, this marks the first regional deployment of their proprietary Deep Intelligence Marketing strategy, converting gaming machine displays into…

Stagwell, a challenger network focused on transforming marketing, announced the appointment of Connie Chan as Chief Growth Officer, Asia Pacific, effective July 2025. Based in Singapore, Chan will lead Stagwell’s growth strategy and operations across APAC, driving transformation, scaling integrated capabilities, and strengthening local market relationships.