beehiiv launches programmatic ads, AI Copilot, and visual editor, expanding its platform into a full‑stack solution for newsletters, podcasts, websites, and community‑driven businesses. The New York‑based SaaS company announced the upgrades at its virtual Summer Release Event on July 16, 2026, positioning itself as a one‑stop operating system for content creators and enterprise marketers alike. A unified…
Disco React SDK Teams with Refundly to Monetize Returns – In a move that could reshape post‑purchase monetization, AI‑driven commerce media platform Disco announced a partnership with Refundly, integrating its new React SDK into Refundly’s return‑tracking app. The collaboration embeds offer‑based ads directly into the refund experience, turning a traditionally negative touchpoint into a revenue‑generating…
Adstra‑Evorra partnership delivers privacy‑first identity infrastructure for enterprise marketers, giving brands direct, transparent access to composable audience data without the lock‑in of today’s dominant identity providers. The advertising ecosystem is at a crossroads. Consolidation among the biggest identity and data providers has left many marketers wary of opaque, black‑box solutions that limit control over data…
Shirofune Adds Walmart Connect to Its Ad Automation Suite, marking the latest expansion of the platform’s retail‑media capabilities. The California‑based SaaS provider announced on July 16, 2026 that advertisers can now link Walmart Connect campaigns to Shirofune’s unified dashboard, joining a roster that already includes Google, Microsoft, Meta, TikTok and a host of e‑commerce analytics tools….
Koddi partners with GIPHY to extend commerce media into GIFs, stickers, and reactions, a move that blends Koddi’s AI‑driven campaign engine with GIPHY’s massive library of expressive assets to let brands reach consumers at the moment of digital self‑expression. Koddi, the commerce‑media platform that powers retail‑media networks for brands such as Kroger and Grubhub, announced…
The Interactive Advertising Bureau (IAB) has released two new research reports showing that artificial intelligence (AI) has become mainstream across the digital advertising ecosystem, but sustainable growth will depend on stronger trust, transparency, attribution, and fair value exchange. While consumers increasingly rely on AI tools and publishers embrace large language model (LLM)-driven content discovery, the…
PATTISON Outdoor Advertising has expanded its out-of-home (OOH) advertising footprint in Atlantic Canada through the acquisition of Mark’s Media Group, adding new digital and static billboard inventory across Greater Moncton, New Brunswick. The deal strengthens the company’s digital out-of-home (DOOH) network and provides advertisers with broader access to high-traffic urban locations, supporting growing demand for…
LV8, the Las Vegas‑based full‑service digital marketing agency known for its influencer‑driven campaigns, announced on July 15, 2026 that Patrick Connolly has joined the firm as Chief Strategy Officer. Connolly, who spent 11 years at Snap Inc. shaping the editorial voice of Snapchat’s Discover platform and building high‑value media partnerships, will steer LV8’s long‑term growth strategy, expand its client network, and…
Sony Teams with CatchLight to Boost Visual Journalism with Pro Camera Kits — the two organizations announced a strategic equipment initiative that places Sony’s Alpha camera systems directly into the hands of local newsrooms, aiming to close the technology gap that has long hampered visual storytelling in community media. What the partnership delivers The collaboration provides 24…
Vivideo.ai has expanded its AI video platform with a unified production workflow that combines text-to-video, image-to-video, AI avatars, voice generation, editing, and long-form content creation within a single environment. The update aims to simplify video production for creators, marketers, educators, and small businesses by reducing the need to switch between multiple applications, reflecting the growing…
Looking to publish a press release, guest article, interview or podcast? Connect with us.
A digital publication dedicated to exploring the dynamic intersection of advertising and technology. AdTech Edge delivers the latest industry news, expert blog insights, thought-provoking C-Suite interviews with advertising and tech leaders, trend analysis, and deep-dive podcasts—providing comprehensive coverage of innovations shaping the future of digital advertising and media technology.
© 2026 AdTechEdge. All rights reserved.
You have successfully subscribed to the newsletter
There was an error while trying to send your request. Please try again.
