Global programmatic media partner MiQ has officially appointed Jordan Bitterman as its Global Chief Marketing Officer, cementing a partnership that began in January when Bitterman joined the company in a consulting capacity. The move underscores MiQ’s accelerated transformation through AI innovation, global expansion, and a sharper market identity.
Amazon Ads has partnered with ETBrandEquity to launch FunnelEdge, an always-on thought leadership platform designed to help marketers navigate the increasingly complex customer journey.
At Adobe MAX 2025, the world’s largest creativity conference, Adobe pulled back the curtain on a sweeping expansion of GenStudio, its enterprise-grade AI content engine. The update injects generative AI, AI agents, and custom model capabilities directly into the content supply chain—bridging creative workflows and marketing execution like never before.
Viamedia’s long-running antitrust fight against Comcast is officially heading to court. A U.S. federal judge in Chicago has denied Comcast’s motion for summary judgment, allowing the independent ad sales company to bring its claims before a jury next October.
Integral Ad Science (IAS) is tightening the safety net around TikTok’s booming ad ecosystem. The global media measurement platform has expanded its partnership with TikTok’s ad network, Pangle, introducing new brand safety, viewability, and invalid traffic (IVT) measurement features for advertisers worldwide.
Digital marketing has helped numerous businesses across the globe to increase their reach and make more sales without needing extensive physical presence. As the world becomes increasingly tech-driven, marketing and advertising technologies are also combining to bring better experiences to customers and unlock rapid growth through personalization. Traditionally, MarTech was responsible for retaining existing customers…
1. Locality plays a central role in connecting brands with local audiences. What makes local advertising such a powerful lever for marketers today? Local advertising enables brands to show up in the moments and places that matter most. At Locality, we help advertisers optimize opportunity markets, tailoring campaigns not just by DMA but down to…
At a time when digital advertising faces both disruption and reinvention, 212NYC, New York’s Digital Advertising Club, proved that resilience still defines the industry. On October 23, the organization hosted its 11th Annual Gala under the theme “Resilience Through Reinvention,” honoring trailblazers whose leadership and innovation continue to shape the future of advertising.
OpenX Technologies, Inc., a leading omnichannel supply-side platform, has expanded its leadership team, appointing five senior executives across product, marketing, communications, and operations. The move supports OpenX’s commitment to delivering transparent, high-quality inventory, driving data innovation, and maximizing budget efficiency for buyers and publishers.
Paramount Advertising and Taboola (NASDAQ: TBLA) are teaming up to bring a new level of measurability to connected TV (CTV) advertising. The partnership introduces Performance Multiplier, a Paramount-branded solution designed to help small and medium-sized businesses (SMBs) amplify and track the impact of their CTV campaigns across digital channels.
