PropellerAds has rolled out a major upgrade to its AI‑powered campaign assistant, NIKO, transforming the tool from a setup helper into a full‑fledged conversational co‑pilot that can create, edit, and monitor ad campaigns across its entire inventory. What PropellerAds Unveiled On July 23, 2026, the Cyprus‑based ad network announced that NIKO, its in‑house AI agent, now…
Scorpion Becomes First‑Party Tech Partner for ChatGPT Ads, Giving Local Brands Programmatic Access to 900 Million Users — the digital‑marketing firm announced today that it will build, launch, and manage advertising campaigns directly inside OpenAI’s ChatGPT platform on behalf of its local‑business clients. What the partnership delivers The new integration lets Scorpion’s existing marketing dashboard create and run…
New York, July 23 2026 – The Interactive Advertising Bureau (IAB) Global Network announced the rollout of IAB Global Creator Week, a coordinated, multi‑market program that will run from September 14‑18, 2026. The initiative brings together 17 IAB chapters—including Australia, Brazil, Canada, Germany, the United Kingdom and the United States—alongside regional bodies such as IAB Europe and IAB MENA….
Conversation analytics provider CTM has introduced two platform enhancements aimed at improving attribution and AI adoption for enterprise marketers. The updates include a native OpenAI Ads attribution and conversion integration that connects ChatGPT-driven advertising to phone call conversions, and AskCTM, an in-platform AI assistant designed to simplify the deployment of CTM’s conversation intelligence features. Together,…
SalesFuel is encouraging local retailers, agencies, and media buyers to begin securing holiday advertising inventory months before the shopping season, citing new AudienceSCAN® research that points to tightening media availability ahead of political advertising campaigns. The company’s latest analysis suggests advertisers that lock in placements during the summer could gain pricing advantages and access to…
Roundtable (NASDAQ: RTB) has introduced its AI- and decentralized finance (DeFi)-powered enterprise media platform to media executives and journalists in London, positioning the technology as a new approach to digital publishing, audience monetization, and publisher-owned revenue infrastructure. The company’s leadership met with prominent UK news organizations to discuss how AI, Web3 technologies, and decentralized payment…
A new 2026 Marketing Transformation Performance Audit and Scorecard from the CMO Council suggests that many enterprise marketing organizations are struggling to convert years of investment in marketing technology, artificial intelligence (AI), and customer data into measurable business outcomes. Based on responses from more than 200 global marketing leaders, the assessment highlights persistent challenges around…
Cryptocurrency exchange MEXC received two industry awards at Peru Blockchain Conference 2026, underscoring its growing presence in Latin America’s digital asset market. The company was recognized for global leadership in digital asset access and crypto ecosystem expansion, while André Sprone, Head of LATAM at MEXC, was honored for regional market development. The recognition reflects MEXC’s…
BinBase has expanded its 2026 U.S. BIN Database with new payment intelligence designed to help payment facilitators (PayFacs), acquiring banks, payment gateways, and enterprise merchants optimize debit routing, improve Durbin Amendment compliance, and reduce interchange costs. The updated dataset introduces enhanced BIN-level attributes for regulated debit card identification, U.S. network routing, and Level 2/Level 3…
Johannesburg, July 22 2026 – Criteo (NASDAQ: CRTO) and Massmart, a Walmart‑owned retail powerhouse, announced a joint retail media venture that will introduce Sponsored Product Ads and On‑site Display Ads across Massmart’s digital properties in South Africa. The partnership marks Criteo’s first large‑scale retail‑media rollout on the African continent and gives Massmart a programmatic backbone for monetising its…
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