1. The TV landscape is experiencing more fragmentation than ever, presenting both challenges and opportunities in the industry. How is DISH Media simplifying that complexity and helping advertisers maximize unduplicated reach? Today, TV advertisers are navigating a maze of platforms, each with different data policies, measurement standards, and audience behaviors. This complexity leads to duplicated reach,…
Jivox wants to make shopping ads smarter—much smarter. Today, the AI-powered marketing platform launched DaVinci Commerce, a new product it calls the industry’s first AI-native commerce media personalization engine designed to work directly with emerging shopping agents such as Perplexity’s Buy with Pro Shopping Agent. Future integrations with retail-specific AI assistants are already on the roadmap.
In the shifting world of advertising technology, the language often feels dense with acronyms and technical terms that can alienate many audiences. Concepts like real-time bidding and programmatic advertising are foundational to the industry, yet they can create a barrier between the technology and the people it aims to serve. For ad tech companies, the…
Small and mid-sized businesses don’t just need more leads—they need smarter ways to manage them. That’s the pitch behind an expanded strategic partnership between AdCellerant and Vendasta, announced today.
Aditude has tapped veteran digital media executive Anthony Gonsalves as its first-ever Chief Revenue Officer (CRO), signaling the company’s intent to accelerate growth and sharpen its commercial strategy in the competitive AdTech landscape.
For anyone trying to make sense of today’s digital ad economy, transparency has been a missing piece. Guideline, a leading ad data and media planning platform, is betting its new Digital Ad Data Innovation Suite can fill that gap.
Simpli.fi, the self-described Advertising Success Platform, just added a major trophy to its case. The company has been named “Best Overall AdTech Company” in the 8th annual MarTech Breakthrough Awards, edging out hundreds of competitors in one of the industry’s most closely watched rankings.
David Ogilvy once distilled advertising genius into four rules: make it simple, make it memorable, make it inviting to look at, and make it fun to read. But more than half a century later, marketers face a new question the ad legend never had to answer: What if “the public” is no longer your primary…
In the high-stakes world of digital advertising, a sudden ad account suspension can tank a campaign overnight. Orange Trail thinks it has the antidote. The Bulgaria-based company has officially launched a stability-focused agency ad account service designed to keep marketers, agencies, and brands running without disruption—across platforms from Meta and Google to TikTok, Snapchat, Pinterest, X, and Reddit.
Perion Network (NASDAQ, TASE: PERI) has launched Performance CTV, a new capability in its Perion One platform aimed at giving advertisers full-funnel, measurable results on premium streaming platforms. This means not just views and brand lift, but hard performance KPIs like conversions and Return on Ad Spend (ROAS)—metrics CTV has historically struggled to deliver.
