Perion Network (NASDAQ, TASE: PERI) has launched Performance CTV, a new capability in its Perion One platform aimed at giving advertisers full-funnel, measurable results on premium streaming platforms. This means not just views and brand lift, but hard performance KPIs like conversions and Return on Ad Spend (ROAS)—metrics CTV has historically struggled to deliver.
In a market drowning in cookie-cutter creatives and rising customer acquisition costs, Porter Media is making a bold bet: it can beat your best-performing ad in 90 days, or you get your money back.
In a sharp break from its usual high-flying performance, The Trade Desk reported a notable deceleration in Q2 revenue growth, triggering a brutal 26% drop in its stock price during after-hours trading Thursday. The culprit? Weaker-than-expected demand for digital advertising in connected TV (CTV)—one of the company’s most promising verticals.
With no deadline in sight, Google’s backtrack on cookie deprecation shakes up the roadmap for marketers, AdTech players, and the open web.
Microsoft is doubling down on advertiser control with a major update to its exclusion tools for both Audience Ads and Search Ads. The new features—rolled out quietly but packed with utility—aim to simplify how advertisers manage website exclusions at scale.
India’s antitrust watchdog is turning up the heat on Google, as the Competition Commission of India (CCI) broadens its investigation into the tech giant’s advertising empire. At the center of this new chapter: the alleged abuse of dominance in the online display advertising market, with fresh allegations now formally clubbed into a multi-case probe involving several complainants.
UK-based adtech firm DAIVID is making a high-stakes entry into Japan’s competitive advertising scene, announcing a strategic partnership with local TV measurement giant Video Research. At the center of this move: Emolyzer, a new AI-powered creative testing platform designed specifically for Japanese marketers who are drowning in content and desperate for faster, smarter ad evaluation.
Perion Network Ltd. is hitting the investor roadshow circuit this summer, with CEO Tal Jacobson slated to speak at three major financial conferences—an effort that underscores the company’s bid to position itself as a key innovator in the evolving AdTech ecosystem.
Truecaller is doubling down on its advertising ambitions across the Middle East and Africa (MEA) with the appointment of Saraswati Agarwal as Regional Sales Head for Ad Solutions. The move comes as the company looks to scale its presence in one of the fastest-growing digital ad markets in the world.
In the ongoing war against digital ad fraud, Escalated.io has joined the ranks of elite watchdogs. The ad fraud detection company has been named a Qualified Data Contributor (QDC) to the Trustworthy Accountability Group’s (TAG) Data Center IP (DCIP) list—a critical tool in the ad tech industry’s battle against invalid traffic (IVT).
