Mudd Advertising is making a big move in the auto marketing world: the company has acquired DealerTrend, Inc., a Reno-based automotive tech provider known for its dealer websites, inventory tools, and API-driven digital solutions.
For decades, TV advertising has been a blunt instrument—great for reach, not so much for relevance. StarHub thinks it’s time for a sharper edge. The Singapore telco has unveiled Dynamic Ad Pods, the country’s first solution that swaps out ads in real time inside live broadcast TV channels. In plain terms: two households watching the same football match may now see entirely different commercials.
1. How has advertiser adoption evolved since the format’s introduction, and which verticals are seeing the strongest performance? Since launching in 2021, we’ve seen adoption accelerate across both global brands and performance marketers. Verticals like entertainment, retail, QSR, and consumer tech have embraced in-game audio because it reaches audiences that are highly engaged but often hard…
In the advertising technology landscape, data is undeniably essential. Insights derived from extensive consumer information fuel campaign strategies, audience targeting, and budget allocation. However, while data analytics drives operational decisions, it is the strategic narrative shaped through public relations that often determines how a company is perceived and how it thrives over time. In ad…
1. Audience fragmentation across CTV, DOOH, mobile, and online video is at an all-time high. How are traditional planning methods falling short in this environment? Traditional planning methods are failing because they are inherently inflexible. It’s a static, manual process trying to keep up with a dynamic, real-time world. They treat each screen as its…
AdTech companies operate in a space defined by constant innovation, shifting regulations, and fierce competition. Yet despite the focus on performance metrics and product capabilities, one critical element often gets overlooked: brand identity. A clear, compelling identity is what transforms a company from a solution provider into a trusted, recognizable market leader. For emerging and…
1. With recent appointments of leaders, what was the strategic thinking behind thisexpansion?AdGood’s mission is to simplify access to premium Connected TV (CTV) advertising fornonprofits, and the expansion of our Board of Directors ensures we have the expertise neededto scale this impact. By bringing together leaders from advertising, streaming, technology, andphilanthropy, we’re positioning AdGood to…
In a media landscape dominated by for-profit campaigns, nonprofit organizations have long been priced out of the most impactful screen in the home: Connected TV (CTV). At AdGood, we’re changing that. Our mission is simple but ambitious: to make premium CTV advertising accessible, affordable, and effective for every nonprofit, no matter their size or budget….
1. How do you define the shift toward hyper-targeted advertising and why is it becoming important in today’s AdTech landscape? It’s estimated that Americans are exposed to around 5,000 branded messages everyday according to studies from University of Southern California. This is up from 500 in the 1970’s. With so much noise, how is a…
In a sea of complex ad tech platforms, HilltopAds is doubling down on simplicity—with a fresh wave of updates designed to make campaign management faster, more transparent, and budget-friendly.
