DigitalAdvertising Archives - Page 4 of 81

AI‑Driven Advertising Transformation: TrendyMinds Re‑Elevates Leadership to Accelerate AI Capabilities

PR NewswireJuly 22, 2026July 22, 202607 mins

Veteran agency leader returns to accelerate TrendyMinds’ AI capabilities and advance the firm’s evolution as a strategic partner helping organizations drive growth, strengthen reputation, and navigate transformation. TrendyMinds, the Indianapolis‑based integrated marketing and consulting firm, announced today that founder‑CEO John Yager is stepping back into the chief executive role after a three‑year stint as chairman. The move…

Read Full News

IndieHQ Launches SaaS Hub for Independent Agencies

IndieHQ Unveils a Unified SaaS Platform Tailored for Independent Advertising Agencies

PR NewswireJuly 21, 2026July 21, 202605 mins

IndieHQ, the newly launched SaaS hub from Indie Agency News, promises to reshape how independent advertising, marketing, and media firms access data, coaching, and community tools—all from a single login. The platform, now live at indiehq.com, bundles AI‑driven analytics, a daily industry tracker, curated research reports, and live events into an always‑on ecosystem designed for…

Read Full News

CTM launches OpenAI Ads attribution and AskCTM AI assistant

CTM Adds OpenAI Ads Attribution and AskCTM AI Assistant to Bridge AdTech Gaps

PR NewswireJuly 21, 2026July 21, 202605 mins

Conversation analytics — the conversation‑analytics platform that powers over 100,000 marketers worldwide — unveiled two major upgrades on July 20, 2026: a native OpenAI Ads attribution layer and a self‑service AI agent dubbed AskCTM. The moves aim to close the measurement blind spot that has emerged as AI‑driven chat interfaces like ChatGPT become a new ad channel, while also lowering the…

Read Full News

FreeCast Unveils AI-Powered CTV Ad Targeting With Zer0Gap

BusinessWireJuly 21, 2026July 21, 202606 mins

FreeCast has expanded its Zer0Gap™ Advertising platform with proprietary AI-driven audience intelligence designed to improve precision targeting for Connected TV (CTV) and programmatic advertising campaigns. Rather than relying primarily on conventional audience signals such as device IDs or viewing behavior, the platform emphasizes AI-assisted audience qualification using multiple layers of consumer intelligence before media buying…

Read Full News

AI-Powered B2B Trade Innovation by Ecer.com

Ecer.com Expands AI-Powered B2B Trade Automation Platform

EIN PresswireJuly 21, 2026July 21, 202606 mins

Cross-border B2B marketplace Ecer.com has outlined its latest AI-driven strategy to modernize international trade by combining intelligent buyer-seller matching, multilingual customer engagement, predictive analytics, and digital marketing automation into a unified platform. The initiative reflects a growing industry trend in which AI is transforming B2B marketplaces from online directories into intelligent commerce ecosystems that help…

Read Full News

Right Naming Redefines Brand Sponsorship in Digital Advertising

EIN PresswireJuly 21, 2026July 21, 202605 mins

Brazilian advertising agency 18 Comunicação has introduced Right Naming, a branding strategy that challenges conventional naming rights by encouraging companies to preserve the original names of culturally significant landmarks. The concept debuts through a partnership between mining company Vale and Mercado Central de Belo Horizonte, where Vale retained the market’s historic identity despite securing naming…

Read Full News

ClickHouse Becomes Fulham FC’s Front-of-Shirt Sponsor

BusinessWireJuly 21, 2026July 21, 202605 mins

ClickHouse, an open-source real-time analytics database company, has signed a multi-year agreement to become Fulham Football Club’s Principal Partner and Front-of-Shirt Sponsor for the Men’s First Team. Beyond branding on match kits, the partnership combines sports sponsorship with technology innovation, aiming to showcase real-time data, artificial intelligence (AI), and digital fan engagement while highlighting ClickHouse’s…

Read Full News

XDC Network Adds NTT DOCOMO GLOBAL Validator

XDC Network Adds NTT DOCOMO GLOBAL as Institutional Blockchain Validator

BusinessWireJuly 20, 2026July 23, 202605 mins

Layer-1 blockchain platform XDC Network has expanded its institutional validator ecosystem by appointing NTT DOCOMO GLOBAL, part of Japan’s NTT DOCOMO Group, as a masternode validator. The move strengthens XDC’s blockchain infrastructure in Japan while signaling growing enterprise adoption of decentralized networks for digital finance, tokenized assets, and cross-border settlement. It also highlights how telecommunications…

Read Full News

Tencent Cloud Expands OTT Infrastructure

Tencent Cloud, Rockstreamer Expand OTT Streaming Infrastructure in Bangladesh

PR NewswireJuly 20, 2026July 20, 202606 mins

Tencent Cloud and Rockstreamer Private Limited have partnered to deliver cloud-native OTT infrastructure, AI-powered media technologies, and content delivery services for telecommunications operators, broadcasters, and digital media companies across Bangladesh and other emerging markets. The collaboration debuted with the launch of Binge+, Robi Axiata PLC’s OTT platform, showcasing how cloud-native architecture, AI-assisted engineering, and intelligent…

Read Full News

Kargo Powers HP Spotlight Programmatic Expansion

Kargo Becomes Programmatic SSP for HP Spotlight, Expanding Desktop‑Native Ad Reach

GlobeNews WireJuly 20, 2026July 20, 202605 mins

Kargo Becomes Programmatic SSP for HP Spotlight, Expanding Desktop‑Native Ad Reach – In a move that could reshape premium desktop advertising, Kargo announced an expanded strategic partnership with HP Media Network, positioning itself as the designated supply‑side platform (SSP) for HP Spotlight notifications, HP Inc.’s high‑impact, desktop‑native ad format. The Deal Kargo’s new agreement with…

Read Full News