The Interactive Advertising Bureau (IAB)—a central authority in shaping the future of digital advertising—has announced a strategic restructuring of its Centers of Excellence (CoE). This move is designed to deliver stronger leadership and accelerate progress across four critical pillars: AI, commerce media, streaming/CTV, and digital measurement.
As global gaming audiences swell to over 3.2 billion players across mobile, console, and PC, in-game advertising is evolving into one of the most potent digital marketing channels. Recognizing the need for strategic guidance in this space, Orange 142, a division of Direct Digital Holdings (NASDAQ: DRCT), has released a comprehensive best practices guide to help marketers engage gamers authentically—without disrupting their experience.
DoubleVerify (NYSE: DV), a leading software platform for digital media measurement, data, and analytics, has announced updated financial guidance for Q2 and the full year 2025. The updated projections, released ahead of the company’s 2025 Innovation Day, signal continued strong demand for DV’s suite of ad verification and measurement solutions amid a dynamic advertising landscape.
Mediagene Inc., a subsidiary of TNL Mediagene (Nasdaq: TNMG), has launched “CoSTORY with WOWOW,” a strategic initiative in collaboration with Japan’s premium broadcaster WOWOW Inc. This launch follows a business alliance formed in October 2024 to drive innovation in media commerce and integrated content distribution. The new promotional menu marks a significant evolution in how media and commerce intersect, offering a blueprint for connected viewing and purchasing experiences.
AdRoll’s Q2 2025 State of Digital Advertising Report presents key insights from over 20,000 online businesses, shedding light on the shifting digital advertising landscape. The report explores trends in ad pricing, economic sentiment, platform changes, and evolving consumer behavior—all shaping how brands approach digital marketing amid economic uncertainty.
The global AdTech (Advertising Technology) market is experiencing exponential growth. Valued at USD 996.81 billion in 2024, it is projected to reach USD 3,359.41 billion by 2030, growing at a compound annual growth rate (CAGR) of 22.4%, according to The Research Insights. This surge is fueled by innovations in AI, audio advertising, mobile usage, privacy-conscious strategies, and digital consumption trends.
In a critical step toward modernizing advertising operations, the Interactive Advertising Bureau (IAB) today released its Digital Advertising Invoice API Specifications for public comment. This proposed standard introduces a unified, system-agnostic framework designed to automate and simplify invoice data exchange between buyers and sellers in the digital ad supply chain.
Big Happy, known for its high-impact, mobile-first rich media advertising, has officially launched its 3D Digital Out-of-Home (DOOH) division. This strategic move expands its creative-first approach into a fast-growing medium that plays a pivotal role in full-funnel brand strategies. The new unit will be led by Gabby Stoller, a seasoned executive who previously helped scale Walmart’s retail media and Vistar Media’s DOOH operations.
National CineMedia (NCM), the top cinema advertising network in the U.S., has announced a strategic partnership with Operative, a leading advertising management solution provider. This collaboration aims to enhance NCM’s ad operations, improve forecasting accuracy, and optimize sales activities across national, regional, and local markets. With a network spanning over 17,500 screens in 1,350+ theaters, NCM is leveraging cutting-edge technology to meet advertisers’ increasing demand for precision and performance.
For small businesses, every lead and every marketing dollar counts. While clicks and form fills are traditionally tracked, phone calls often represent high-value conversions that have historically been challenging to attribute accurately to specific ad campaigns. Addressing this critical gap in the AdTech landscape, 800.com, a leading cloud-based call tracking provider trusted by over 45,000 small businesses, today announced a new, direct integration with Google Ads. This innovative release empowers businesses to seamlessly connect phone calls with their paid ad campaigns across Google Search, Display, and other Google Ads formats. This article will delve into the profound benefits of this integration, its ease of setup, and how it enables small businesses to make smarter, data-driven advertising decisions by gaining full visibility into call-based conversions.
