Franchising just got a digital facelift. Reshift Media, often billed as the world’s top digital marketing firm for franchises, has redesigned and relaunched the official website of the World Franchise Council (WFC)—a move that cements its standing in the global franchising ecosystem.
Every September, Berlin becomes a magnet for innovation, ideas, and influence. IFA Berlin, one of the world’s most significant technology trade shows, gathers global decision-makers, innovators, and marketers across the consumer electronics and home appliance sectors. Yet despite its global impact, many U.S. brands remain underrepresented at this event. This is a missed opportunity for…
1. Was there a specific operational bottleneck or market challenge that triggered the decision to rearchitect your creative workflows? We’ve been using AI in different parts of the agency for a while — from creative generation to data modeling — but we lacked a solution that connected all the dots and embedded intelligence throughout the…
In a media landscape dominated by for-profit campaigns, nonprofit organizations have long been priced out of the most impactful screen in the home: Connected TV (CTV). At AdGood, we’re changing that. Our mission is simple but ambitious: to make premium CTV advertising accessible, affordable, and effective for every nonprofit, no matter their size or budget….
The Marketing Cloud, formerly known as Stagwell Marketing Cloud, has officially launched its new, AI-driven centralized platform to simplify martech complexity. Built to drive marketing performance through AI, data, and seamless integrations, this platform empowers marketers with streamlined workflows, cross-functional collaboration tools, and proprietary insights—delivering impact without the burden of fragmented toolsets.
Trilliad announces the appointment of Matt Naeger as its new Chief Solutions Officer. Bringing nearly 30 years of expertise in advertising, B2B marketing, and technology services, Naeger will lead Trilliad’s solutions strategy to drive business transformation and measurable impact for clients.
IMGC announced the appointment of David Nyurenberg as Senior Vice President, Digital, marking a strategic expansion of the agency’s leadership in Connected TV (CTV), programmatic advertising, and AI-powered media strategy. This move positions IMGC at the forefront of innovation in both traditional linear and streaming media.
Acxiom, a leader in connected data and technology, today announced the integration of RafterOne into its Salesforce Practice. This partnership combines Acxiom’s data and personalization strengths with RafterOne’s deep expertise in Salesforce Customer 360 digital transformation, enabling brands to activate intelligent, AI-driven insights across all Salesforce clouds and touchpoints through a single, unified partner.
MERGE, a leading marketing and technology agency, announced the acquisition of Blazer, a strategic consulting firm, to enhance its service offerings and growth trajectory. This acquisition launches MERGE’s new cross-functional approach, combining Blazer’s consulting expertise with MERGE’s creative and technology strengths to deliver integrated, scalable solutions for today’s dynamic organizations.
Accenture has announced a leadership transition within Accenture Song, marking the end of David Droga’s transformative tenure as CEO. Effective September 1, 2025, Droga will step into the newly appointed role of vice chair of Accenture, with Ndidi Oteh taking over as CEO of Accenture Song. This shift signals a new chapter in the evolution of Accenture’s creative and tech-powered division, while also recognizing Droga’s lasting impact on the global advertising landscape.
