Republica Havas, the agency born and built in the heart of Miami, has been named Miami Agency of the Year 2025 by The Drum, a global authority on media, marketing, and creativity. This historic recognition—the first time The Drum has awarded this title to a Miami-based agency—cements Republica Havas’ role as a creative and cultural powerhouse, not only in its home city but across the Americas and around the world.
In an era where marketing budgets are under pressure and consumer habits are rapidly shifting, Quick-Service Restaurant (QSR) brands are re-evaluating their approach to traditional advertising. A new study by TV outcomes company EDO reveals that impression quality — not just volume — is the key to unlocking stronger campaign performance.
PebblePost, a leader in programmatic direct mail and performance marketing, has announced major enhancements to its Performance Marketing Engine. Leveraging first-party transaction data from $100 billion+ in combined online and offline sales, the upgraded platform offers unmatched accuracy in identity resolution, audience targeting, and closed-loop measurement — helping marketers achieve breakthrough ROI and business outcomes at scale.
InterMedia Group of Companies, a leader in integrated performance marketing and media, has appointed Lorraine Galano as Account Director. With 15 years of experience in premier media agencies and performance marketing firms, Galano will lead account strategy and omnichannel execution for key clients, reinforcing InterMedia’s position in media precision and strategic partnerships.
AdTech Holding, a pioneer in digital advertising innovation, has been recognized for the third consecutive year in Deloitte’s Technology Fast 50 Middle East & Cyprus program. This achievement underscores AdTech Holding’s sustained growth, leadership, and significant impact on the region’s evolving tech ecosystem.
As the streaming TV market surges, with over 99% of U.S. households subscribing to at least one service, Upscale AI enters the scene to help ecommerce brands succeed in this new frontier. With $5.5 million in seed and pre-seed funding, Upscale AI introduces Upscale Studio — the first end-to-end AI-native platform designed to create, run, and optimize performance TV ads across leading streaming platforms.
Taboola, a global leader in delivering performance at scale for advertisers, has announced that its management team will take part in several key investor conferences in May 2025. These events will provide a platform to discuss Taboola’s performance, strategies, and future outlook.
Batteries Plus, the world’s leading consumer and business specialty battery franchise, congratulates its marketing partner, Wpromote, on being named Ad Age’s 2025 Performance Marketing Agency of the Year. This prestigious recognition highlights Wpromote’s excellence in digital marketing and reaffirms Batteries Plus’ commitment to selecting top-tier partners to fuel business growth at every level.
TBA Worldwide, a data-driven collective of marketing and advertising firms, has announced the acquisition of SaleSurf Growth, a fast-growing Amazon marketing agency. This strategic move bolsters TBA’s capabilities in marketplace performance, enabling the collective to better serve brands competing in the ever-expanding Amazon ecosystem.
