PerformanceMarketing Archives - Page 2 of 6

Validity Launches AI Email Platform for Enterprise Marketers

Validity Launches AI‑Powered Email Platform to Bridge Marketer‑Consumer Gap

June 2, 2026

PR NewswireJune 2, 202609 mins

Validity Launches AI‑Powered Email Platform to Bridge Marketer‑Consumer Gap, unveiling Validity Engage—an AI email platform that promises to give marketers clearer data, smarter content creation, and better inbox performance amid growing consumer reliance on AI‑generated summaries. What Validity Unveiled Validity, a veteran provider of marketing analytics tools, announced the general availability of Validity Engage, a…

SOCi’s AI‑Driven Marketing Platform Wins G2 Summer 2026 Grid Rankings, Signaling Shift in Enterprise Advertising

May 29, 2026

BusinessWireMay 29, 2026010 mins

The San Diego‑based firm announced Tuesday that its agentic workforce solution has been placed in the top tier of G2’s latest Grid reports, a move that underscores growing demand for autonomous, AI‑powered tools that manage localized digital visibility for multi‑location enterprises. What SOCi announced SOCi, a SaaS provider focused on multi‑location marketing, disclosed that it earned…

Attentive Agentic AI Marketing Suite Launch

Attentive Launches Agentic AI Marketing Suite at Thread 2026

May 27, 2026

BusinessWireMay 27, 2026010 mins

Attentive Launches Agentic AI Marketing Suite at Thread 2026, unveiling a suite of AI tools that promise to reshape how enterprise marketers orchestrate omnichannel campaigns and extract revenue from first‑party data. What Attentive Unveiled At its annual Thread conference, Attentive introduced a roadmap that adds four major capabilities to its existing omnichannel platform: Brand Voice 2.0, Reporting Agent, Predictive Analytics,…

Legal Tech AI Visibility Index 2026 Highlights Market Volatility

Legal Tech AI Visibility Index 2026 Shows Unprecedented Volatility in Vendor Rankings

May 27, 2026

PR NewswireMay 27, 2026010 mins

The Legal Tech AI Visibility Index 2026, released by independent PR firm 5WPR, maps how artificial‑intelligence search engines rank legal‑technology vendors, revealing that legal‑tech is now the most volatile B2B software category for AI citations. What the Index Measures The new index surveys more than 60 typical buyer prompts—queries from general counsel, partners, and legal‑operations teams—across…

Gabriel Marketing Group Launches PR‑Driven “AI Visibility” Guide for B2B Tech Vendors

May 21, 2026

PR NewswireMay 21, 202608 mins

Gabriel Marketing Group Launches PR‑Driven “AI Visibility” Guide for B2B Tech Vendors, a new whitepaper that argues public‑relations output is now a critical piece of the AI‑assisted buying funnel. What the Guide Announces GMG’s whitepaper outlines a step‑by‑step framework that moves PR from a brand‑awareness afterthought to a pipeline‑level engine. The framework blends three disciplines:…

Omnisend launches Model Context Protocol for AI‑powered marketing

Omnisend Unveils Model Context Protocol for AI‑Powered Marketing in ChatGPT

May 13, 2026

PR NewswireMay 13, 202609 mins

Omnisend has unveiled the Model Context Protocol (MCP), a new AI‑driven capability that embeds its email‑and‑SMS marketing platform directly inside ChatGPT, letting enterprise marketers query performance data, surface insights, and launch campaigns without leaving the conversational interface. What Omnisend’s MCP Actually Does The Model Context Protocol is an integration layer that connects Omnisend’s marketing data lake to…

Outreach‑ServiceNow Integration Boosts Revenue Automation

Outreach Integrates with ServiceNow CRM to Accelerate Revenue Execution

May 8, 2026

BusinessWireMay 8, 202608 mins

Outreach Announces Integration with ServiceNow to Accelerate Revenue Execution Across the Entire Revenue Cycle, promising tighter AI‑driven workflow automation for go‑to‑market teams. Outreach, the agentic AI platform that powers revenue teams, unveiled a native, bidirectional sync with ServiceNow’s Customer Relationship Management (CRM) solution at Knowledge 2026. The integration embeds Outreach’s sales‑orchestration capabilities directly inside ServiceNow’s CRM,…

AI‑Driven SEO Platform Boosts Enterprise Search Visibility

Sunrise To Noon Unveils AI‑Driven SEO Platform Aimed at Enterprise Search Visibility

May 8, 2026

EIN PresswireMay 8, 202606 mins

Sunrise To Noon Digital Marketing Agency Expands AI‑Driven SEO Services to Help Businesses Improve Search Visibility — In a move that underscores the growing convergence of artificial intelligence and search marketing, Sunrise To Noon announced today the rollout of a new suite of AI‑enhanced SEO tools designed to lift organic reach, accelerate lead generation, and streamline paid‑media…

Fingerpaint Group Boosts Enterprise Marketing Platform

Fingerpaint Group Elevates Ops and Strategy Leaders to Boost Enterprise Marketing Platform

May 6, 2026

PR NewswireMay 6, 2026010 mins

Fingerpaint Group Elevates Ops and Strategy Leaders to Boost Enterprise Marketing Platform, announcing veteran hires that aim to fuse AI-driven operations with enterprise‑wide strategic insight across its integrated marketing, medical, branding, and market‑access solutions. Fingerpaint Group, the fast‑growing independent agency that serves the majority of the world’s top pharmaceutical brands, disclosed two senior appointments on…

Affiliate Gaps in Marketing Mix Modeling – AdTech Edge

Research Shows Marketing Mix Modeling Misses Affiliate Performance, Proposes New Measurement Framework

May 6, 2026

PR NewswireMay 6, 202608 mins

Research Shows Marketing Mix Modeling Misses Affiliate Performance, Proposes New Measurement Framework – A joint study by Rakuten Rewards and Prohaska Consulting uncovers a systematic blind spot in traditional Marketing Mix Modeling (MMM) that underrepresents affiliate marketing’s contribution, and outlines a data‑driven roadmap for enterprises to capture the true value of this high‑intent channel. What the Study…

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