Tag: PerformanceMarketing

Gabriel Marketing Group Launches PR‑Driven “AI Visibility” Guide for B2B Tech Vendors, a new whitepaper that argues public‑relations output is now a critical piece of the AI‑assisted buying funnel. What the Guide Announces GMG’s whitepaper outlines a step‑by‑step framework that moves PR from a brand‑awareness afterthought to a pipeline‑level engine. The framework blends three disciplines:…

Omnisend has unveiled the Model Context Protocol (MCP), a new AI‑driven capability that embeds its email‑and‑SMS marketing platform directly inside ChatGPT, letting enterprise marketers query performance data, surface insights, and launch campaigns without leaving the conversational interface. What Omnisend’s MCP Actually Does The Model Context Protocol is an integration layer that connects Omnisend’s marketing data lake to…

Sunrise To Noon Digital Marketing Agency Expands AI‑Driven SEO Services to Help Businesses Improve Search Visibility — In a move that underscores the growing convergence of artificial intelligence and search marketing, Sunrise To Noon announced today the rollout of a new suite of AI‑enhanced SEO tools designed to lift organic reach, accelerate lead generation, and streamline paid‑media…

ServiceNow completes Armis acquisition, closing the gap between asset visibility and cyber risk. The cloud‑software giant announced Friday that it has finalized the purchase of Armis, a leader in cyber‑exposure management. The deal adds real‑time visibility of OT, IoT, medical devices and other non‑traditional assets to ServiceNow’s AI Platform, promising enterprise marketers a more secure…