Home » Premium Video
TV Advertising Measurement Gets Smarter

Claritas and Comcast Advertising Bring Audience Intelligence and Measurement Together to Boost Campaign Performance

June 19, 2026

CINCINNATI, June 17, 2026 /PRNewswire-PRWeb/ — Claritas, a leader in marketing optimization and advanced analytics, today announced a strategic partnership with Comcast Advertising, the advertising division of Comcast, to bring its highly curated audience segments and measurement capabilities into the AI-powered audience discovery engine behind Comcast Advertising’s Outcomes+ solution. Through the integration, marketers can use highly curated segments to build,…

Read More

Be the first to know with our

latest insights and updates.

Newsletter Signup

You have successfully subscribed to the newsletter

There was an error while trying to send your request. Please try again.

AdTech Edge will use the information you provide on this form to be in touch with you and to provide updates and marketing.