Pixalate, a market leader in ad fraud protection, privacy, and compliance analytics, has released its April 2025 rankings for the top mobile gaming apps in the United Kingdom. These rankings, which focus on programmatic advertising traffic quality, are based on the Publisher Trust Index (PTI) and cover both the Apple App Store and Google Play Store.
Horizon Media Holdings, the parent company of Horizon Media, the largest media agency in the U.S. and the largest independent globally, has announced the appointment of Crystal Park as Chief Marketing Officer (CMO). Park, with 20 years of experience across media, entertainment, digital publishing, and ad tech, is renowned for her ability to modernize and elevate media and technology brands. She will join Horizon later this month and will report to Bob Lord, president of Horizon Media Holdings.
Snackable Media, a multicultural ad network founded by digital media executive Justin Barton, has announced its acquisition of AdGrid, a leading publisher-first ad operations platform. This acquisition represents a strategic move to expand Snackable Media’s presence in the digital advertising and ad tech industries, allowing them to provide a more comprehensive suite of solutions for publishers, media companies, and content creators.
Proxima, a leading data intelligence software company, has launched its unique DTC (Direct-to-Consumer) segments on major DSP data marketplaces, including The Trade Desk and Yahoo. This new offering allows programmatic advertisers and agency traders to activate digital advertising campaigns targeting high-value, unmodeled, 100% deterministic DTC consumer segments, improving customer acquisition efforts with precision and profitability.
ITN and Magnite have announced a groundbreaking collaboration aimed at modernizing local TV advertising. For the first time, advertisers can now transact live linear ads from local TV stations programmatically. This partnership leverages ITN’s extensive supplier network and Magnite’s SpringServe ad server to combine the reach of local linear TV with the ease of digital automation.
PubMatic, a leader in digital advertising technology, has launched its upgraded buyer solution suite powered by generative AI. This marks a significant milestone as the company transitions from a traditional supply-side platform (SSP) to an end-to-end technology company revolutionizing programmatic advertising on the open internet.
CheckedUp, one of the nation’s largest all-digital media networks in healthcare settings, has made a significant debut at the 2025 IAB NewFronts by launching two groundbreaking media products: a slate of original TV shows streaming on the CheckedUp Network and IAB-compliant programmatic enablement across its national digital network.
OpenX Technologies, Inc., a global leader in the omnichannel supply-side platform, has entered into a strategic partnership with Tubi, Fox Corporation’s ad-supported streaming service. This collaboration focuses on enhancing CTV advertising in the UK through TV by OpenX, which offers a blend of linear and biddable CTV for greater buyer control, transparency, and flexibility.
Orange 142, a leading digital marketing agency for mid-market brands and agencies and a division of Direct Digital Holdings, has announced the launch of its Digital Audio Best Practices Guide. This resource, developed by Orange 142’s Emerging Channels Council, offers marketers a strategic framework and practical insights to fully harness the potential of digital audio as a performance-driving advertising channel.
Thumzup Media Corporation (“Thumzup”) has reached a significant milestone, surpassing 900 advertisers with a remarkable compound annual growth rate (CAGR) of 220%. This milestone highlights Thumzup’s rapid expansion in the digital advertising space, as the company continues to grow and evolve its social media branding and programmatic marketing solutions. The company expects to reach 1,000 advertisers by mid-Q2 and 5,000 advertisers by the end of 2025, signaling its strong growth trajectory.
