Audiencerate is accelerating its AI-driven advertising and audience intelligence strategy with the appointment of Riccardo Fabbri as Chief Technology Officer, signaling a deeper push into first-party data activation, machine learning infrastructure, and privacy-focused media automation for SMEs and global media agencies. The move comes as the advertising industry races to rebuild targeting and customer intelligence…
A new study from Genius Sports and MediaScience suggests that timing may be one of the most overlooked advantages in live sports advertising. The research found that ads delivered during high-intensity live game moments can generate significantly stronger brand recall and viewer attention, reinforcing why advertisers are increasingly shifting budgets toward real-time sports media and…
A new study from the Affinity Solutions Outcomes Marketing Council suggests that many brands and agencies are still optimizing campaigns without verified purchase data, exposing a widening measurement gap across modern advertising. The findings arrive as marketers increase investment in AI-powered optimization, retail media, and performance advertising while struggling to connect media spend to actual…
MediaCo is expanding EstrellaTV’s broadcast footprint in San Antonio through a new full-power television launch aimed at strengthening the network’s reach across one of the largest Hispanic media markets in the United States. The move reflects broader competition across Spanish-language broadcasting, connected TV, and multicultural advertising as media companies race to capture growing Hispanic audiences…
Mintel Teams with Dragonfly AI to Add Predictive Attention Intelligence to GNPD — the market‑intelligence firm announced Tuesday that every product entry in its Global New Products Database (GNPD) will now carry a “packaging performance score” powered by Dragonfly AI’s neuroscience‑backed attention analytics. The move aims to give CPG brands a data‑driven view of what consumers actually…
Liftoff Introduces New Cortex Innovations to Boost Mobile Advertising Performance, unveiling a trio of AI‑driven enhancements that promise faster, more precise bidding decisions for programmatic mobile campaigns. The Redwood City‑based firm says the updates—unattributed‑sample learning, multicast ROAS modeling, and sequential behavioral inputs—are already powering a 41 % lift in its Core Advertising platform revenue. What’s new…
TripleLift’s AI Study Shows Gap Between Ambition and Trust in Programmatic Advertising – A new industry report from TripleLift, the Creative SSP powered by TL Spark, reveals that while a majority of advertisers claim to have a centralized AI strategy, less than one‑third feel confident in its execution. The research, titled “The Evolution of AI in…
Topsort Unveils TikTok Offsite Ads, Extending Commerce Media Beyond On‑Site Placements, a new AI‑native capability that lets marketplaces launch, manage and measure TikTok campaigns from the same infrastructure that powers their onsite retail‑media networks. What the launch delivers The Palo Alto‑based firm announced a SaaS‑based extension that integrates TikTok’s short‑form video inventory directly into Topsort’s…
StreamLayer & Curated.Media Unveil AI‑Powered Programmatic Access to Moment‑Based Video Ads, a partnership that plugs high‑attention, pause‑driven ad slots into the mainstream programmatic ecosystem and promises new revenue streams for publishers without adding intrusive ad load. What the partnership delivers The two firms announced a joint solution that makes StreamLayer’s event‑driven ad units—served during natural pauses, goal…
GetDandy Launches AI‑Powered Growth Platform for Local Businesses, a new SaaS solution that bundles enterprise‑grade communications, marketing and reputation management into an autonomous AI workforce designed for independent shops, franchises and service‑based firms. The Irvine‑based startup announced a platform that promises to give small‑to‑mid‑size enterprises the same omnichannel reach that national brands enjoy—without hiring additional…
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