ProgrammaticAdvertising Archives - Page 7 of 7

Boost by Sonobi Enhances Digital Advertising Reach Across Devices

EIN Presswire6 months ago6 months ago03 mins

Sonobi, a leader in digital media technology, has launched Boost by Sonobi, an innovative solution aimed at enhancing digital advertising reach. Boost helps advertisers increase reach, sustain audience scale, and extend the impact of campaigns across multiple connected devices within the same household. By addressing two key challenges in digital advertising reach rate and audience decay—Boost transforms a single impression into multiple opportunities for engagement.

MediaGo Launches SmartBid 3.0: Faster Scaling & Stable Performance for Advertisers

PR Newswire6 months ago6 months ago03 mins

MediaGo, an intelligent advertising platform, has launched SmartBid 3.0, a significant upgrade to its core bidding product. This update addresses common challenges in advertising, including scaling difficulties and fluctuations in spending during the growth phases. SmartBid 3.0 uses deep learning algorithms to improve both early-stage traffic acquisition and long-term campaign stability.

Prebid.org Launches Prebid Insights for Ad Tech Transparency

GlobeNews Wire6 months ago6 months ago04 mins

In a significant step toward greater transparency in the programmatic advertising space, Prebid.org—the organization stewarding open-source Prebid solutions—has launched Prebid Insights, a publicly accessible analytics dashboard. Designed in collaboration with Burt Intelligence, the tool aims to empower the entire Prebid community with actionable, real-time data and trend analysis.