A New Breed of AI‑Powered Engagement MoEngage’s Merlin AI is built on the company’s “agentic” engagement engine, allowing marketers to create, train, and deploy autonomous agents that can handle tasks ranging from real‑time audience segmentation to multi‑channel campaign orchestration. Unlike generic chatbots, each agent operates within a set of guardrails defined by the marketer—such as budget…
New York — June 3, 2026 — Aditude Inc., the unified ad tech platform for web and app publishers, today announced the appointment of Yuriy Yarovoy as Senior Vice President, Games. In this newly created role, Yarovoy will lead the company’s product, business strategy, and go-to-market efforts for gaming and entertainment publishers to help them maximize revenue through…
PropellerAds has unveiled Agent NIKO, an AI‑powered advertising assistant that lets marketers launch programmatic ads via conversation, cutting onboarding time and expanding global reach. PropellerAds, the Cyprus‑based programmatic platform, introduced Agent NIKO on June 2, 2026 as its latest foray into conversational AI. Built on large‑language‑model technology, NIKO functions as a virtual campaign manager: users sign up, describe…
SearchKings Secures Second Google Ads Creative Impact Award for SKTV, Democratizing Connected‑TV Advertising for SMBs. The Toronto‑based digital‑marketing agency announced Thursday that its AI‑powered Connected‑TV solution, SKTV, has earned a second‑year Google Ads Creative Impact Award at the 2026 Google Marketing Live event, underscoring the platform’s role in bringing premium TV inventory to small and…
Brandi AI Named G2 Summer 2026 High Performer for Answer Engine Optimization (AEO) — the latest validation of a platform that promises to make AI technology‑generated brand answers visible, measurable, and controllable for enterprise marketers. What Brandi AI Offers Brandi AI is a SaaS platform that aggregates AI‑generated answers from large language models such as ChatGPT, Gemini, and Microsoft Copilot, then maps each mention back to the originating brand. The…
NEW YORK, May 28, 2026 — DeepIntent, the leading healthcare demand-side platform (DSP), today announced a partnership with Lane4.io, the first and only supply-side platform (SSP) built for Electronic Health Record (EHR) and health media advertising. The partnership benefits marketers by expanding programmatic access to point-of-care (POC) media that is optimized through a dedicated, purpose-built…
InterMedia Advertising has unveiled an AI‑driven AdTech platform built around a new “Out of Warrantyville” campaign world for CarShield, featuring country‑music star Blake Shelton. The solution blends programmatic buying, first‑party data, and narrative‑centric creative into a single, performance‑focused stack aimed at reshaping how insurers reach consumers across CTV, OTT, and digital channels. What the platform is…
Cadent Launches Predictive Audience Builder, Giving Marketers Direct Control Over Data Signals, a new self‑service platform that lets advertisers assemble audiences from individual data signals instead of pre‑bundled segments, promising higher reach on the open web and tighter cost control. What Cadent unveiled New York, May 27 2026 – Cadent, a leader in predictive advertising, announced the…
Zoomd Announces Normal Course Issuer Bid to Repurchase Shares, a move that signals the Toronto‑listed ad‑tech firm’s confidence in its programmatic advertising platform and its balance‑sheet strength as it eyes further growth in the highly competitive digital media buying market. What the NCIB Entails Zoomd Technologies Ltd. (TSXV: ZOMD) disclosed plans to launch a Normal Course…
CTM rolls out four ad‑tech integrations, adding Google Local Services Ads, LinkedIn Ads, Reddit Ads and Genius Monkey connectors to its conversation‑analytics platform to give marketers a unified view of attribution and customer engagement. CTM, the conversation‑analytics firm that powers call, text and chat tracking for more than 100,000 users, announced a quartet of new…
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