VIOOH, the global programmatic DOOH supply-side platform, has announced a partnership with Vengo, one of the largest premium U.S. DOOH media owners. The deal gives advertisers programmatic access to 65,000+ screens across all 50 states, representing 13 billion monthly impressions—roughly 9% of the U.S. digital OOH market.
Costco Wholesale Corporation has partnered with GrowthLoop to accelerate its retail media business, using GrowthLoop’s Compound Marketing Engine to enhance audience creation, personalization, and compounding growth.
Grocery TV is on a winning streak—and it’s not just about prime endcap placement. The in-store retail media network has landed on the 2025 Inc. 5000 list of America’s fastest-growing private companies for the third straight year, ranking No. 1793 overall and No. 154 in the Advertising, Marketing & PR category.
TikTok’s “Out of Phone” initiative just got a real-world boost. The short-form video giant has partnered with Rockbot, a leader in digital out-of-home (DOOH) streaming for brick-and-mortar spaces, to bring TikTok content directly to TV screens in gyms, restaurants, airports, and retail stores across the U.S.
In a first for the real estate sector, REMAX, LLC has teamed up with Magnite—the world’s largest independent sell-side ad platform—to launch a commerce media network tailored for high-intent homebuyers. This move positions REMAX as the first major real estate franchisor to enter the retail media arena, signaling a strategic shift toward data-powered, supply-side advertising.
Amazon advertisers frustrated by the limitations of the Ads Console now have a new power tool in their corner. WisePPC, a performance-focused ad management platform purpose-built for Amazon, has launched its open beta, aiming to give sellers, agencies, and brands a sharper edge with real-time insights, intelligent automation, and precision control.
The $204 billion retail media market is about to get a major jolt from two of its heavyweights. Criteo and Mirakl Ads have announced a global integration designed to crack open one of the most underutilized opportunities in the space: mid-to-long-tail advertisers.
