Magnite (NASDAQ: MGNI), the largest independent sell-side advertising platform, is expanding its high-impact connected TV (CTV) offerings with Pause Ads, now available across leading streaming services including DIRECTV, DISH Media, and Fubo. The move complements Magnite’s Home Screen and Tiles formats, targeting the growing demand for ad experiences that enhance viewer engagement and maximize publisher revenue.
Australia’s connected TV market just got a powerful new measuring stick. Starting Q4 2025, Nielsen will roll out CTV insights within its Ad Intel platform, giving advertisers, agencies, publishers, and broadcasters an unprecedented look at competitor ad spend and creative strategies across major streaming services—including Netflix, Prime Video, Hulu, YouTube TV, and Paramount+.
Perion Network (NASDAQ, TASE: PERI) has launched Performance CTV, a new capability in its Perion One platform aimed at giving advertisers full-funnel, measurable results on premium streaming platforms. This means not just views and brand lift, but hard performance KPIs like conversions and Return on Ad Spend (ROAS)—metrics CTV has historically struggled to deliver.
As streaming audiences surge, IAB Tech Lab unveils a new playbook to prevent live event ad meltdowns.
Wunderkind Ads, the ad-tech arm of Wunderkind known for its respectful, user-first ad experiences, has officially entered the CTV arena with the launch of WunderKIND CTV Pause Ads. Developed in collaboration with OpenGlass.TV and delivered programmatically via PubMatic, this new ad format is designed to capture attention during content breaks—without annoying the viewer.
