AMP Media and WSMH are set to energize Michigan football fans at the Athletes First Tailgate Tour stop in Ann Arbor on Thursday, October 16, ahead of the University of Washington vs. Michigan game. As the tour’s exclusive media partner, AMP Media will deliver live programming, fan engagement, and multiplatform content from the Fiji House at 1001 Oakland Avenue, featuring special guest Chris Wormley.
The event will spotlight a live recording of The Blue Print: A Podcast on The Michigan Wolverines, hosted by former Michigan football star Jake Butt at 6:30 p.m. EST, sponsored by Google. Butt, joined by co-host and former team captain Devin Gardner, will break down the latest team news in front of fans, with the show simultaneously streaming on YouTube, Facebook, and X. Regular episodes and extended video versions are available on Apple Podcasts, Spotify, and Instagram, TikTok, and X via @TheBluePrintUM.
Now in its third season, the Athletes First Tailgate Tour is the premier traveling college football festival, featuring NFL and college football legends, premium hospitality, and interactive brand activations at 11 major games nationwide. The tour’s 55-foot custom hauler serves as the hub for fan activity, complete with a hospitality lounge, podcast studio, and live event stage.
AMP Media’s partnership underscores the growing trend of multiplatform fan engagement in college sports, blending live events, digital content, and social media to extend the reach of experiential marketing campaigns. With podcasts, live streams, and interactive experiences at the core, the tour demonstrates how sports media companies are innovating to meet fans wherever they are.
