Admanager, the ad‑tech arm of Doceree, unveiled a new suite called AI Ads on Chat Screen that turns conversational AI assistants on medical publisher sites into premium advertising real estate. The rollout aims to capture the growing share of health‑related queries answered by AI while offering brands a compliant way to reach physicians within the same digital environment.
A Shifting Landscape for Medical Media
Generative‑AI tools have become the first stop for many clinicians seeking quick answers, with 69 % of health‑related searches resolved by AI overviews before a user ever lands on a publisher’s page. At the same time, 63 %–85 % of Google queries now end without a click, eroding the traffic that traditionally fueled display ad revenue. Industry reports indicate 15 %–29 % year‑over‑year declines in ad earnings for health publishers as conventional inventory contracts shrink.
These trends press medical publishers to rethink how they monetize audiences. While consumer‑focused platforms experiment with sponsored AI responses, the healthcare sector faces stricter regulatory demands and a need to verify that only qualified health‑care professionals (HCPs) are exposed to promotional content.
What “AI Ads on Chat Screen” Brings to the Table
The new offering embeds ad units directly into the chat interface of a publisher’s proprietary AI assistant. Rather than overlaying banners on static pages, the format delivers brand messages at the moment a physician engages in a clinical query. Admanager describes four distinct ad types:
- Contextual Display – Real‑time banner slots that appear alongside live AI‑driven clinical discussions, leveraging the conversational context for precise targeting.
- Native AI Text – Sponsored snippets clearly marked as promotional, triggered by therapeutic keywords within the AI‑generated answer, preserving the flow of the conversation.
- Sponsored Recommendations – Curated CME modules, clinical guidelines, or educational assets presented when the AI detects genuine interest in a related topic.
- Virtual Brand Representative – An AI‑powered persona that can interact via video, voice, or text within the chat, offering a scalable alternative to traditional sales detailing.
All placements are confined to the publisher’s domain, ensuring that the content remains under the publisher’s compliance controls and audit mechanisms.
Executive Insight: “A New Advertising Surface”
Harshit Jain, Founder and CEO of Doceree, framed the launch as a response to a rapidly evolving ad environment:
“AI chat screens are rapidly becoming a new advertising surface. The industry is watching how conversational platforms monetize. In healthcare, the bar is higher. We’re not experimenting—we’re defining a compliant, premium AI inventory model built specifically for verified HCP engagement.”
Jain’s comment underscores the regulatory tightrope that health‑tech marketers must walk. By embedding ads inside a verified, on‑domain AI assistant, the solution sidesteps many of the compliance pitfalls associated with broader consumer AI platforms.
From Page Views to Conversational Touchpoints
The shift from static page impressions to interactive dialogue is already measurable. Publishers that have integrated on‑site AI assistants report 40 %–50 % longer session durations, indicating that physicians are willing to spend more time within a trusted environment when AI tools are available. At the same time, the decline in traditional display revenue pressures publishers to diversify.
By converting the AI chat interface into an ad‑ready channel, Admanager aims to capture the high‑intent moments that previously slipped through the cracks of a click‑less search landscape.
How the New Offering Fits Into a Broader AI Stack
AI Ads on Chat Screen is positioned as the monetization component of a larger Publisher AI Suite. Two complementary modules round out the suite:
- Site‑Specific LLM – A private large language model trained exclusively on a publisher’s own medical content, designed to keep HCPs engaged on the publisher’s site rather than drifting to external sources.
- AI Licensing Marketplace – A framework that lets publishers set licensing terms for third‑party access to their content, with projected reductions in unauthorized data scraping of up to 50 % within a year.
Together, these tools aim to address three core challenges: dwindling traffic, shrinking programmatic display networks, and the risk of content theft.
Market Context: Where Does This Fit?
The ad‑tech landscape for healthcare has long been dominated by programmatic display networks that rely on cookie‑based targeting, a method increasingly at odds with privacy regulations and the rise of cookieless browsers. By anchoring ads to a verified, on‑domain AI assistant, Admanager sidesteps the need for third‑party identifiers while still delivering contextually relevant messages.
Competitors such as Google and Microsoft have announced exploratory ad formats for their consumer‑focused AI chatbots, but those solutions lack the compliance safeguards required for medical advertising. Admanager’s approach could set a precedent for a niche yet growing market segment that demands both precision targeting and regulatory adherence.
“Models Built for Their Realities”
Vijay Adapala, EVP of Global Supply Partnerships at Doceree, reinforced the need for industry‑specific solutions:
“Healthcare publishers need AI monetization models built for their realities—not adapted from consumer platforms. We are defining how AI advertising works in healthcare—contextual, compliant, and premium.”
Adapala’s remarks highlight a broader industry sentiment: generic AI ad products often fall short when faced with the stringent standards of medical communications, making purpose‑built solutions like AI Ads on Chat Screen increasingly attractive.
Get in touch with our Adtech experts
