MediaCo Holding Inc. (Nasdaq: MDIA) is expanding its Spanish-language broadcast footprint with the launch of EstrellaTV WDYB-CD in Orlando, Florida, set to go live on March 24, 2026. The move strengthens the network’s presence in one of the nation’s fastest-growing Hispanic markets, positioning EstrellaTV to deliver more locally relevant programming and advertising opportunities.
For the past 17 years, Hearst Television’s WKCF 18.3 served as EstrellaTV’s affiliate in Orlando, helping to establish the network’s brand through promotion, distribution, and long-term support. The new station marks a shift to a dedicated platform, allowing EstrellaTV to control its local presence more directly.
“This market expansion represents a strategic investment in Orlando and reinforces our long-term commitment to serving Hispanic audiences with locally relevant, high-quality Spanish-language programming,” said Albert Rodriguez, CEO of MediaCo. “It allows us to deepen our connection to the community while creating new opportunities for viewers, advertisers, and partners.”
Brian Fisher, Chief Revenue Officer of MediaCo, emphasized the business impact: “This launch strengthens our ability to serve advertisers with greater scale and deeper local impact in one of the country’s most important Hispanic growth markets.”
The launch of WDYB-CD aligns with EstrellaTV’s broader strategy of expanding into high-growth Hispanic markets, reinforcing the network’s focus on local communities and culturally resonant content. The new station will give EstrellaTV a stronger platform to engage viewers while offering advertisers targeted, scalable reach in Orlando’s rapidly growing Hispanic demographic.
