The first public deployments of Member Benefit took place in 2025 at a series of large‑scale gatherings, including Austin City Limits Music Festival, Lollapalooza, Outside Lands, and the Ryder Cup. In each case, FUZE collaborated with existing clients such as Chase, Citi, Verizon and T‑Mobile to provide on‑site charging kiosks that also served as touchpoints for brand engagement. The installations were positioned as a remedy for dead devices while simultaneously offering brands a guaranteed interaction moment with attendees.
Beyond the festival circuit, the platform has found a foothold in the fitness‑club space. Equinox, a premium gym chain, has integrated Member Benefit across its locations, granting members complimentary device charging and exclusive perks. This expansion demonstrates the solution’s flexibility: it can operate at both temporary, high‑traffic events and permanent venues.
How Member Benefit Works
At its core, Member Benefit taps into chargeFUZE’s extensive hardware infrastructure. Brands can request free portable chargers for loyalty members, while non‑members are presented with targeted offers encouraging sign‑ups. Each interaction is mediated through a charging station or kiosk, ensuring a physical moment of brand exposure that is difficult to replicate through purely digital channels.
The platform also includes a customizable data‑capture layer. Clients can define the specific consumer insights they wish to collect—ranging from basic contact details to more nuanced behavioral signals—allowing for richer segmentation and future campaign optimization. By situating these data points at live events and other high‑traffic locales, the service transforms conventional loyalty programs into tangible, experience‑driven value propositions.
Executive Perspective
“Over the last several years working alongside FUZE, I’ve watched the team consistently evolve their technology in ways that deliver more measurable value for brands and partners at every stage,” said Jason Oberlander, Founder and Chairman of DRVN Sports & Entertainment. “Member Benefit is the next step in that evolution, and it truly raises the bar. It’s a powerful extension of what they’ve already built, connecting loyalty programs with real‑world experiences and giving brands an entirely new way to engage their audiences on‑site and beyond.”
Alec Shuman, Senior Vice President of Activations & Partnerships at FUZE Technology, echoed the sentiment: “We’re thrilled by the early traction we’ve seen with Member Benefit; both the sponsor and the fan feedback has been incredible. We’re redefining how brands interact with fans on‑site, giving customers special access, and creating pathways for our brand partners to reach new customers even after the event has ended.”
Why the Launch Matters
Loyalty programs have traditionally relied on points, discounts or digital rewards delivered through apps or email. Member Benefit flips that model by anchoring rewards to a physical service—charging a device—at moments when consumers are most engaged. For banking, this translates into the ability to offer cardholders—whether they hold a premium AMEX Platinum, Citi Strata, or Chase Sapphire Reserve card—free, on‑demand power as a status perk. Telecom operators can extend the same concept to postpaid or prepaid subscribers, reinforcing network loyalty with a utility that is increasingly essential in a mobile‑first world.
From a data perspective, the platform’s on‑site capture capabilities provide brands with first‑party information that is often more accurate and actionable than third‑party datasets. The guaranteed interaction—charging a phone—creates a natural moment for consented data collection, reducing friction and improving opt‑in rates.
Industry Context and Competitive Landscape
The convergence of IoT hardware and experiential marketing is gaining momentum across multiple sectors. Companies such as ChargePoint and PowerbyProxi have focused on public charging infrastructure, primarily for electric vehicles, while firms like AirCharge have targeted consumer electronics in retail settings. FUZE’s approach differentiates itself by embedding the charging experience within loyalty frameworks, thereby aligning a utility service with brand‑specific incentives.
In the broader AdTech arena, the trend toward “phygital” experiences—blending physical and digital touchpoints—is accelerating. Brands are seeking ways to capture attention in crowded event environments where screen fatigue is high. Member Benefit’s model of offering a needed service (device power) in exchange for engagement data fits neatly into this emerging playbook.
Potential Impact Across Sectors
- Banking: By extending free charging to cardholders, banks can reinforce premium tier differentiation and gather usage patterns that inform cross‑selling opportunities. The platform also enables micro‑targeted offers based on real‑time location data, enhancing relevance.
- Telecommunications: Carriers can leverage the service to reduce churn among high‑value subscribers, offering a tangible benefit that aligns with the core promise of connectivity. Data gathered at charging stations could feed into network optimization efforts.
- Travel: Airlines and hospitality groups could deploy charging kiosks in airports, lounges or hotel lobbies, turning a routine need into a loyalty touchpoint. The ability to capture traveler preferences on the spot could enrich personalization engines.
Adoption Considerations
While the concept is compelling, successful rollout will depend on several practical factors. Brands must integrate the charging hardware into existing venue layouts without disrupting foot traffic. Data privacy compliance—particularly under regulations such as GDPR and CCPA—requires clear consent mechanisms, especially when collecting personal identifiers at events. Additionally, the cost model for renting or purchasing stations will influence adoption rates among smaller partners.
Looking Ahead
Member Benefit is positioned as a scalable solution that can move beyond event‑centric deployments to become a staple of everyday brand‑consumer interactions. As more companies seek to blend utility services with loyalty incentives, the platform could serve as a template for future “service‑backed” reward programs. FUZE’s existing hardware footprint gives it a head start, but the ultimate test will be how quickly brands across banking, telecom and travel can translate on‑site engagements into measurable revenue uplift.
For organizations interested in exploring the platform—whether to rent stations for a single festival, implement a multi‑venue rollout, or integrate charging solutions into corporate conferences—FUZE Technology has opened a dedicated inquiry channel. Inquiries can be directed to the company’s press contact at [email protected].
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