Digital advertising is in flux. With AI shaking up traffic sources and walled gardens swallowing the lion’s share of ad dollars, publishers are scrambling to assert control over their futures. Enter PubMatic’s new AI-powered monetization platform, designed to help publishers seize back yield, data, and demand.
Retail media is having a moment, and two major players are doubling down. Moloco Commerce Media (MCM), known for its AI-fueled retail media platform, has inked a partnership with Skai, the omnichannel advertising powerhouse trusted by 8,000+ advertisers. The deal? A global integration that promises retailers more revenue, advertisers more reach, and shoppers a more personalized ad experience.
Marketers are spending more than ever—global media advertising is expected to surpass $1 trillion this year—yet confidence in measurement remains shaky. Affinity Solutions, a consumer purchase insights company, is taking aim at that problem with the launch of the Outcomes Marketing Council, a new industry forum designed to bring clarity to one of marketing’s messiest debates: proving impact.
For years, TV advertising has carried a reputation for being expensive, complex, and out of reach for smaller brands. Universal Ads wants to change that. The company today unveiled a new AI-powered video creation tool, now in beta, that lets advertisers build polished, TV-ready commercials in just minutes—no production crews, no existing footage, no six-figure budgets.
Connected TV (CTV) may still feel like the “new kid” in the advertising playbook, but Simpli.fi is showing it can be a power hitter. The Advertising Success Platform has been named a finalist for Most Innovative Use of CTV Technology in the 2025 AdExchanger Awards, thanks to a campaign with Chicago-based Ankin Law.
Best Version Media (BVM) is once again making headlines—not for its publications, but for its people. The company has been named to the 2025 Fortune Best Workplaces in Advertising & Marketing™ List, marking the fourth time it’s earned the honor.
Out-of-home (OOH) advertising is proving to be more than just stadium signage—it’s becoming a decisive player in sports marketing. A new national study by the Out of Home Advertising Association of America (OAAA) and The Harris Poll suggests OOH isn’t just noticed by fans, it’s actively shaping their behavior.
The Indian advertising technology (AdTech) sector is undergoing a profound transformation, reshaping how brands communicate with consumers in one of the world’s fastest-growing digital markets. Once seen as a fragmented ecosystem driven by basic media buying and volume-based reach, India’s AdTech landscape has matured into a sophisticated arena defined by data-driven strategies, AI-powered personalization, and…
Digital advertising is getting more complex by the day—and small to mid-sized businesses (SMBs) are paying the price. FullThrottle Technologies thinks it has the fix: a newly enhanced fullthrottle.ai® platform that rolls campaign planning, omnichannel activation, and real-time outcome measurement into one self-serve solution.
The Alliance for Open Media (AOMedia) is gearing up for what it calls a generational leap in video technology: AV2, the successor to the widely deployed AV1 codec. Scheduled for release by the end of the year, AV2 promises sharper efficiency, broader use cases, and a bigger role in the media ecosystem’s open-source future.
