Creator-led programming is moving further into connected television as Sabio Holdings expands the distribution of its Creator TV FAST channel through VIZIO’s WatchFree+ service. The agreement adds Creator TV to VIZIO’s free, ad-supported streaming environment, giving viewers access to programming built around digital creators but packaged for the television screen. The channel joins six other…
Ace Hardware is expanding its retail media operation with new measurement, audience, social and commerce-media capabilities as RedVest Media moves deeper into full-funnel advertising. At its inaugural 2027 Upfront, RedVest Media announced incrementality measurement for offsite campaigns, new-to-brand reporting, an expanded audience library, social amplification, influencer marketing and a new advertising relationship with DoorDash. The…
Programmatic CTV buying is gaining audience scale, but advertisers still face a basic visibility problem: knowing exactly what programming surrounds an ad impression. Gracenote, Nielsen’s content intelligence business, is addressing that gap through its first integration with a demand-side platform, bringing show-level content signals and reporting into The Trade Desk. Announced August 27, the partnership…
ImpactFactory.ai has released Version 1.2 with a new capability aimed at letting small businesses create and place advertising within ChatGPT alongside campaigns running across social platforms. The update positions conversational AI as a potential advertising channel rather than simply another destination for repurposed social content. ImpactFactory says advertisers can create content once and select distribution…
Retail media is entering a measurement phase where proving incremental business value is becoming as important as expanding media budgets. Advisar, a Bentonville, Arkansas-based startup focused on retail suppliers, has raised $750,000 in pre-seed funding to develop an independent decisioning and analytics layer for retail media investment. The round was led by Austin-based Clutch VC,…
As mobile user acquisition becomes more competitive and expensive, app marketers are looking for advertising models that can improve engagement without relying exclusively on conventional paid acquisition. TyrAds is expanding its European footprint with a new Barcelona office, adding operational leadership and aiming to scale its rewards-based mobile advertising platform across the region. The European…
Television manufacturers are increasingly treating the TV as an AI-powered computing platform rather than a passive display. At IFA 2026 in Berlin, LG Electronics is showcasing its 2026 AI TV lineup, built around the α11 AI Processor Gen3 and a collection of personalized features designed to recommend content, troubleshoot settings and adapt the viewing experience…
B2B advertising is moving beyond the familiar combination of LinkedIn, display and retargeting, as marketers look for ways to influence buying groups before they actively enter the market. Pipeline360 is expanding its managed Ads360 advertising platform with connected TV (CTV), streaming video, paid social, account-based advertising and site-level intent signals, aiming to connect upper-funnel awareness…
UNIC Group is moving into short-form streaming with plans for a mobile-first OTT platform built around vertical dramas, creator participation and blockchain-enabled payments. Targeted for Q4 2026, the proposed service would connect short-form entertainment with the company’s broader Web3 ecosystem, including potential subscriptions and creator incentives using the UNIC Token. The short-drama boom is pushing…
Advertisers have spent years treating premium news environments as a brand-safety question. A new DoubleVerify analysis suggests the conversation may need to shift toward performance. The media verification company found that campaigns running across participating professional news publishers delivered impressions, clicks and viewable inventory at lower costs than campaigns running across other digital environments. The…
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