Sony Electronics and VITEC are combining professional displays with IPTV and digital signage software in a global collaboration designed to remove a familiar piece of hardware from large-scale digital media deployments: the external media player. The companies announced an integration between Sony BRAVIA Professional Displays and VITEC’s Avedia IPTV and digital signage platform. The system…
Podcast publishers increasingly face a distribution problem that has little to do with creating the show itself: getting audio, video and paid content into every major listening ecosystem without maintaining multiple publishing workflows. Disctopia is addressing part of that problem with native publishing to Apple Podcasts, allowing creators to deliver shows, subscriber-only audio and video…
JOLT is bringing audience intelligence deeper into digital out-of-home advertising with the U.S. launch of Spark Intelligence, a platform designed to help advertisers plan, activate and measure DOOH campaigns around target audiences rather than simply screen locations. The platform is now available across 65 U.S. designated market areas (DMAs), covering more than 4,750 digital screens…
KERV.ai is taking its interactive and commerce-enabled advertising technology beyond the U.S. through an expanded partnership with LG Ad Solutions, bringing AI-powered contextual advertising capabilities to LG’s premium connected TV inventory across Canada, Europe, Australia and New Zealand. The expansion builds on an existing U.S. collaboration between the companies and gives advertisers in the new…
Digital out-of-home advertising is gaining more programmatic buying capabilities, but advertisers still face a familiar question when campaigns move beyond the browser and mobile screen: Did the ad actually run as promised? Adtech platform Big Happy is partnering with independent out-of-home measurement company Veridooh to address that problem, adding independently verified delivery data to Big…
Netflix is taking branded entertainment beyond conventional product placement with a new global campaign that puts Stella Artois inside the world of The Gentlemen as the series returns for its second season. The partnership, dubbed “The Gentlemen’s Serve,” is the first brand partnership for the second season of the Netflix series and the first true…
Walden Media Group is expanding its role in franchise marketing, becoming an approved marketing vendor for WellBiz Brands as the multi-location business looks to strengthen customer acquisition across a portfolio that includes Drybar, Elements Massage, Radiant Waxing, Amazing Lash Studio and Fitness Together. The designation expands a relationship that began with Amazing Lash Studio, where…
Formula 1’s move to Apple TV is bringing new viewers into the sport in the U.S., but the streaming transition is also exposing a difficult trade-off for sports media: expanding reach does not necessarily mean preserving the audience that watched through traditional television. New data from Samba indicates that U.S. household viewership reach for eight…
Space Coast Credit Union is extending one of its most recognizable advertising assets into a new campaign chapter, betting that a familiar character can do more for brand recall than a rotating cast of celebrity endorsements. The Florida-based credit union has launched “Banking on It,” the latest installment of its Watchdog advertising campaign, developed with…
Hightouch is adding a veteran of Google’s advertising business to its leadership team as the data infrastructure company looks to make AI agents a more active part of how agencies and brands plan, build and execute advertising campaigns. The company announced the appointment of Jitendra Kumar as Head of Commercial, Advertising. Kumar spent two decades…
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