Byrna Technologies has launched a new media partnership with iHeartMedia’s The Bobby Bones Show, expanding a campaign across national radio endorsements, podcast integrations and digital media placements. The initiative reflects a broader shift in Byrna’s media strategy toward mainstream audience reach and illustrates how advertisers are combining broadcast audio, podcasts and digital inventory within integrated…
Canadian streaming viewers are spending significant amounts of time deciding what to watch, creating a new opening for advertisers to make CTV experiences more useful rather than simply adding another interruption. Roku’s seventh annual Video on Demand (VOD) Evolution 2027 study found that Canadian streamers spend an average of 13 minutes searching for something to…
Blockboard, an advertising technology company focused on media buying transparency and accountability, has completed a SOC 2 examination covering trust services relevant to security. The report was issued September 24, 2026, following an examination conducted by compliance firm A-LIGN. The milestone adds a security and compliance layer to Blockboard’s positioning as an advertising technology provider,…
Mundial Media is highlighting new campaign analysis showing how culturally relevant holiday content can influence advertising performance across multicultural audiences, as brands prepare for the 2026 fourth-quarter shopping season. The advertising technology company analyzed five holiday campaigns run between 2022 and 2026 using its Cadmus AI platform. According to Mundial Media, holiday-focused contextual segments produced…
Cineverse is expanding its ad-supported streaming footprint on Amazon Fire TV with the launch of eight video podcasts and a broader lineup of free ad-supported television (FAST) channels. The move brings podcast video content and established streaming properties into a connected-TV environment where content distribution and advertising inventory increasingly overlap. The launch is particularly relevant…
Sovrn and Multilocal have partnered to expand programmatic supply curation across the Sovrn Ad Exchange, combining Sovrn’s publisher supply and commerce signals with Multilocal’s curation intelligence engine, cureon®. The arrangement is focused on planning, activating and optimizing private marketplace (PMP) deals for advertisers and agencies. The partnership reflects a broader shift in programmatic buying toward…
Qujam has launched Hyper-Grid Geofencing, a location-targeting capability designed to give advertisers a more transparent alternative to precision geofencing as U.S. state privacy requirements place greater limits on highly granular location targeting. The technology replaces custom polygon boundaries with advertiser-selected 0.5-mile-by-0.5-mile geographic cells based on two-decimal latitude and longitude coordinates. Qujam says the approach is…
GOOD TRAFFIC, formerly known as mobilads, is expanding its rideshare advertising business into Australia, extending its Out-of-Home (OOH) media operations beyond its established presence in Latin America. The move adds a new market for the company’s vehicle-based advertising format as Australia’s OOH sector continues to expand its digital infrastructure and measurement capabilities. The company says…
Veritone has entered a multi-year content licensing agreement with ATP Media to make archival ATP Tour footage available to broadcasters, brands, production companies and content creators across North America. The agreement extends Veritone’s role in sports-media licensing while adding another premium sports archive to its AI-powered content management and monetization infrastructure. The arrangement covers match…
Multiply has launched an AI-powered Ad Spend Recovery Agent designed to help marketers identify irrelevant search traffic and automate parts of Google Ads account optimization. The product targets a recurring challenge in paid search: determining whether the queries triggering ads actually align with an advertiser’s commercial intent. The announcement shifts the focus from conventional rules-based…
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