For decades, TV advertising has been a blunt instrument—great for reach, not so much for relevance. StarHub thinks it’s time for a sharper edge. The Singapore telco has unveiled Dynamic Ad Pods, the country’s first solution that swaps out ads in real time inside live broadcast TV channels. In plain terms: two households watching the same football match may now see entirely different commercials.
Adobe (Nasdaq: ADBE) is showing that AI isn’t just a buzzword—it’s a revenue engine. The software giant reported record third-quarter revenue of $5.99 billion, up 11% year-over-year, fueled by strong subscription growth across its Digital Media and Digital Experience segments. AI Is Paying Off CEO Shantanu Narayen highlighted Adobe’s leadership in AI-driven creative tools, noting…
Community newspapers are getting a tech upgrade. CherryRoad Media announced it will roll out hyper-local AI search functionality across its properties, powered by ProRata’s Gist Answers platform. The move promises to reshape how readers discover local news—and how publishers monetize it. AI Meets Main Street Gist Answers is an AI-as-a-service solution that allows publishers to…
When it comes to TV advertising, “local” has always been a messy, fragmented landscape. National brands typically rely on expensive, one-size-fits-all buys, while local campaigns require stitching together countless broadcast, cable, and streaming deals. Locality—the company best known for wrangling that chaos—thinks it has the fix. This week, the company unveiled Collective, a first-of-its-kind technology…
Roqad, Europe’s largest identity aggregator and data onboarding partner, has acquired Zeotap-Data, Zeotap’s third-party audience business, for an undisclosed sum. The move combines Roqad’s identity graphs and onboarding expertise with Zeotap-Data’s scale and trading platform integrations, enabling advertisers to expand privacy-safe, personalized targeting
PAN, the integrated, data-driven marketing and PR firm for B2B tech and healthcare brands, has appointed Catherine Coffey as Managing Director of its UK operations. The move reinforces PAN’s global growth strategy, connecting teams and clients across North America and EMEA.
Cognitiv, the AI-driven performance partner, has unveiled a major upgrade to ContextGPT™, its advanced contextual targeting platform. The revamped system promises advertisers sharper, cookie-free audience targeting, leveraging deep learning and advanced AI reasoning to connect brands with the right audiences more efficiently.
Xnurta, the AI-powered retail media platform, is expanding its footprint with a new U.S. headquarters in Bellevue, Washington, and a European office in London, reflecting rapid growth and global demand for its agentic AI solutions.
Klaviyo (NYSE: KVYO), the only CRM built specifically for B2C brands, has revealed a widening collaboration gap between marketing and service teams in a new Forrester Consulting survey. Despite sharing top priorities—retention and customer loyalty—less than one in four organizations report consistent collaboration, creating inefficiencies and lost growth opportunities. When marketing and service teams operate…
XR, a leading platform for managing advertising operations, has announced a direct API integration with Amazon Ads’ DSP, giving marketers the ability to run high-performance video campaigns across Amazon’s premium inventory with unprecedented speed and scale. The integration opens access to Amazon DSP’s massive audience, which reaches over 300 million monthly ad-supported viewers in the…
