Digital Out-of-Home advertising is becoming more dependent on software infrastructure capable of handling video, varied screen formats and centralized campaign delivery. AdPlayer.Pro is entering that layer with a video ad player designed for DOOH operators, supporting ad formats such as VAST and VPAID while giving networks centralized control over content and creative layouts. Digital Out-of-Home…
Viant Technology is expanding its Direct Access supply path optimization product beyond open-market CTV buying, allowing advertisers to execute private marketplace and programmatic guaranteed deals through the same direct buying infrastructure. The move addresses a practical gap in CTV programmatic trading, where premium inventory is frequently purchased through negotiated deals rather than open auctions. Supply…
Omneky is bringing its AI Growth Agent into ChatGPT, giving advertisers a conversational way to create, launch and analyze campaigns across multiple advertising platforms. The integration points to a broader shift in AdTech from AI-assisted campaign management toward agentic systems that can execute media-buying tasks across the advertising stack. AI advertising platforms have largely focused…
TikTok is creating a direct channel between its advertising-policy team and the National Advertising Division (NAD), giving an independent industry self-regulatory body a mechanism to refer potential advertising-policy violations for platform review. The collaboration with BBB National Programs adds another layer to how advertising disputes and claims involving TikTok can feed into platform-level accountability. TikTok…
Omni Media Consulting is developing OmniCommand, an AI-powered marketing intelligence platform designed to move marketing teams beyond dashboards and toward data-driven decision support. Currently undergoing internal testing, the platform connects marketing data, identifies findings, estimates potential impact and helps teams determine what deserves attention next. At the center of OmniCommand is a four-stage model: Data,…
Viamedia.ai is highlighting its continued shift toward technology-driven local advertising as six executives receive nine industry recognitions across AdExchanger, Cynopsis and CFX awards programs. While the honors focus on individual leadership, the broader development points to the company’s expansion across AI, addressability, programmatic advertising and cross-platform media operations. The company operates a local-first advertising technology…
As AI-generated answers reshape how consumers discover local businesses, multi-location brands face a visibility challenge that extends beyond traditional search rankings. Eulerity is expanding its Agentic Workforce with Performance Agents designed to monitor paid and organic marketing signals, automate campaign actions and connect local visibility changes with advertising performance. Eulerity Expands Agentic Marketing Into Performance…
Recruitment advertising is increasingly borrowing techniques from consumer advertising as employers look beyond job boards to reach passive candidates. HireClix is expanding its Employer Brand Network with EBN 1:1, a recruitment advertising solution that uses live job data, audience targeting and AI-based optimization to place specific job opportunities across consumer websites. HireClix Connects Live Job…
Retailers have long managed printed circulars and digital promotions as separate channels. Iridio by RRD and Swiftly are attempting to close that gap by combining direct-mail distribution with Swiftly’s AI-powered SmartCircular platform, creating a connected advertising workflow that links household reach with personalized, measurable digital engagement. Print Circulars Meet AI-Powered Retail Media The collaboration between…
Best Buy and Amazon are expanding their Fire TV relationship beyond connected television hardware and into advertising. Beginning February 2027, Best Buy Ads will use Amazon Ads’ programmatic technology and AI-powered tools to help brands plan, activate, optimize and measure campaigns across Fire TV inventory on Insignia televisions. Best Buy Ads to Tap Amazon’s Programmatic…
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