1. The TV landscape is experiencing more fragmentation than ever, presenting both challenges and opportunities in the industry. How is DISH Media simplifying that complexity and helping advertisers maximize unduplicated reach? Today, TV advertisers are navigating a maze of platforms, each with different data policies, measurement standards, and audience behaviors. This complexity leads to duplicated reach,…
1. How has advertiser adoption evolved since the format’s introduction, and which verticals are seeing the strongest performance? Since launching in 2021, we’ve seen adoption accelerate across both global brands and performance marketers. Verticals like entertainment, retail, QSR, and consumer tech have embraced in-game audio because it reaches audiences that are highly engaged but often hard…
VIOOH, the global programmatic DOOH supply-side platform, has announced a partnership with Vengo, one of the largest premium U.S. DOOH media owners. The deal gives advertisers programmatic access to 65,000+ screens across all 50 states, representing 13 billion monthly impressions—roughly 9% of the U.S. digital OOH market.
The battle over audience targeting in a cookieless future is heating up. PrimeAudience, a global custom audience provider, has struck a partnership with Index Exchange, one of the world’s largest independent SSPs, to bring more efficient, privacy-conscious media buying to the supply side.
CTV advertising just got a lot more precise. Future Today, a pioneer in ad-supported streaming, has integrated Anoki ContextIQ across its connected TV footprint in collaboration with Magnite. The move brings scene-level contextual targeting to streaming ads, meaning brands can now reach audiences not just by show or genre, but by the specific emotional beats unfolding on screen.
The metaverse is back—but not in the way Meta imagined it. Spotselfie®, the self-funded AR social platform with 16 patents already in its pocket, is rolling out a next-gen platform designed to merge AI, the creator economy, and GPS-anchored AR experiences.
Jivox wants to make shopping ads smarter—much smarter. Today, the AI-powered marketing platform launched DaVinci Commerce, a new product it calls the industry’s first AI-native commerce media personalization engine designed to work directly with emerging shopping agents such as Perplexity’s Buy with Pro Shopping Agent. Future integrations with retail-specific AI assistants are already on the roadmap.
Liberty Media Corporation (NASDAQ: FWONA, FWONK, LLYVA, LLYVK) announced that President and CEO Derek Chang will present at the Goldman Sachs Communacopia & Technology Conference on Monday, September 8th, at 10:50 a.m. PT in San Francisco.
Spectrum Reach, the advertising arm of Charter Communications, has acquired ShowSeeker, a leading provider of cloud-based order management systems, in a move set to modernize the media buying process for advertisers nationwide.
Wunderkind, the AI-driven decisioning platform for identity resolution and cross-channel personalization, today unveiled Wunderkind AI Experiences, a suite of agentic, personalized messaging strategies designed to boost conversions and scale engagement.
