Viamedia.ai is reorganizing its advertising technology stack around a local-first omnichannel operating system that combines advertiser demand, media supply and audience intelligence across linear TV, streaming and digital advertising. The company says the new structure brings three existing areas of its business together: ViaOS on the demand side, ViaSSP for supply-side inventory and ViaIQ for…
DoubleVerify is adding a conversational AI interface to its media measurement platform, giving advertisers and agencies a natural-language way to interrogate campaign data and move from performance signals to recommended actions. The company announced Ask Neura on September 17, describing it as a new experience built into DV Pinnacle. Rather than requiring users to work…
The rise of generative AI is making it harder for consumers to distinguish machine-generated advertising from human-created campaigns. New research from The COOL Company suggests that the distinction may matter less to audiences than whether an ad is useful, relevant and engaging. The AI-powered advertising technology company released initial findings from its ongoing “COOL AI…
Omneky is bringing its AI Growth Agent into Slack, giving marketing teams a way to brief, review, approve and manage advertising workflows from the collaboration environment where campaign decisions are already discussed. The Slack integration, announced September 17, connects Omneky’s agent to marketing channels and threads. According to the company, a marketer can provide a…
Pinterest is expanding its performance advertising business into visual search, introducing Visual Search Ads that put paid placements inside Search Results and Pin closeups. The format is designed to connect advertisers with users who are evaluating visual ideas, products and styles rather than relying solely on conventional keyword-based queries. Announced at Pinterest Presents on September…
As advertising platforms move toward AI-assisted planning, audience data providers face a new challenge: making their datasets understandable not just to human media buyers, but to the systems increasingly helping them select audiences and build campaigns. Becausal, a provider of causal AI-based consumer packaged goods (CPG) and retail purchase intelligence, is partnering with Above Data,…
Magnite is expanding its agentic advertising infrastructure beyond digital and streaming inventory, adding support for linear and addressable television, digital audio, high-impact display and online video. The move positions Magnite Orchestration as a coordination layer intended to let buyer and seller AI agents discover, evaluate, activate and optimize media through a shared environment. The announcement,…
Horizon Media Holdings and Roku are expanding their media relationship into data and advertising technology, bringing Roku TV data into HorizonOS’ Blu marketing intelligence platform. The integration is designed to give advertisers richer viewing insights for CTV targeting, planning, measurement and cross-channel optimization. Connected TV advertising has gained scale, but the fragmentation of streaming audiences…
Topsort has launched Universal Ads, a new offsite advertising channel that lets retailers and marketplaces extend existing advertiser programs into CTV, streaming and digital publisher inventory. The offering connects commerce-media demand with premium video inventory through Topsort’s existing Offsite workflow. Retail media networks have traditionally centered on the digital properties that retailers and marketplaces control….
33Across has rebranded as WealthStage, launching a digital advertising and customer-intelligence platform focused on financial services marketers. The company combines first-party data with wealth, lifestage, intent and real-time signals to help banks, trading platforms and other financial brands identify and engage prospective customers. Financial services marketers have access to increasingly sophisticated customer data, but turning…
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