Paid social is becoming a more demanding media-buying channel as advertisers contend with higher auction prices, increasingly automated targeting and the need for faster creative iteration. True North Social has expanded its Los Angeles-area Facebook and Instagram advertising practice, offering campaign management, creative production, audience development and conversion tracking through Meta Ads Manager for brands…
Sports audiences are no longer concentrated around live broadcasts. They increasingly move between streaming services, social platforms, creators and athlete-driven content, creating a more fragmented media environment for advertisers. Creator TV, the creator-led streaming network and content studio owned by Sabio Holdings, is bringing that shift into the advertising conversation as Co-Founder and General Manager…
The next phase of AI-driven media buying may depend less on replacing advertising infrastructure than on giving autonomous agents a common language to use it. IAB Tech Lab has announced AAMP 3.0, an expansion of its Agentic Advertising Management Protocols framework that introduces OpenProposal, a specification designed to standardize how buyer and seller agents exchange,…
Political campaigns are increasingly adapting advertising creative to the vertical-video environment, but simply publishing short-form content does not guarantee broader audience reach. That is the argument from political media strategist Kevin Singer, whose latest discussion examines how algorithms, mobile-first video and artificial intelligence are changing campaign advertising ahead of the 2026 U.S. midterm elections. The…
National CineMedia (NCM) has completed its $275 million acquisition of Captivate, bringing office and residential digital video advertising into the cinema advertising company’s expanding media network. The deal gives NCM a much broader digital out-of-home (DOOH) footprint and puts more than 48,000 screens across theaters, workplaces and residential properties under one advertising platform. National CineMedia…
TripleLift has three employees among AdExchanger’s 2026 Top Women in Media & Ad Tech honorees, highlighting roles spanning DSP engagement, product operations and publisher-side advertising infrastructure. Chanelle Urquico, Erica Johnson and Kasey Fan were recognized in three different categories: Urquico in Buy-Side Tech Trailblazers, Johnson in Up & Comers, and Fan in Sell-Side Tech Trailblazers….
Digital publishers are increasingly looking to consolidate the technology behind advertising, content distribution and audience monetization. Paradium.AI has signed a 10-year strategic platform agreement with RTB Digital, which operates as Roundtable, under which Roundtable would provide technology, monetization and operational services for Paradium.AI’s media portfolio. The arrangement would shift substantial publishing infrastructure and advertising operations…
Parking garages are becoming another piece of the programmable advertising infrastructure. Statements Media has launched a network of large-format digital video walls across Green P parking facilities in Toronto, giving advertisers access to high-resolution digital out-of-home inventory in heavily trafficked locations across the city’s core. The network brings digital screens into an environment that has…
Marketing mix modeling has long been used to explain where advertising budgets are working. Haus wants to push that process further. The marketing measurement company has integrated its Architect AI agent into Causal MMM, turning modeled incrementality data into specific budget and media investment recommendations rather than leaving marketers to interpret model outputs themselves. The…
Search visibility is increasingly moving beyond blue links and website rankings. Status Labs, a digital reputation management firm within Millbrook Companies, is expanding its focus on generative engine optimization (GEO) as AI platforms such as ChatGPT, Google Gemini and Perplexity increasingly answer questions directly instead of simply directing users to websites. The company says its…
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