You’ve just launched a new ad campaign across multiple channels. After a few days, performance metrics reveal mixed results. Traditionally, you’d spend weeks analyzing engagement rates, A/B test outcomes, and audience feedback to figure out what worked and what didn’t. However, AI insights can now help you optimize in real-time. Creative campaigns have always involved…
MiQ, a global programmatic media company, has been named to the YouTube Activation Partners program, joining a select group of trusted companies helping advertisers and agencies optimize campaigns on the platform. The designation underscores MiQ’s expertise in programmatic media, including advanced television (ATV), and grants early access to new YouTube features, priority support, and strategic alignment with the platform’s latest initiatives.
Veylan, the AI-powered advertising platform, has announced new features for its fully integrated operating system, unifying strategy, creative, media buying, and optimization in a single workflow. The platform aims to eliminate the inefficiencies of today’s fragmented adtech ecosystem, offering advertisers a central command center to plan, execute, and optimize campaigns with unprecedented speed and precision.
Causal, an award-winning digital advertising solutions provider, has partnered with OpenX, a leading omnichannel supply-side platform (SSP), to deliver high-impact connected TV (CTV) campaigns at scale. The collaboration emphasizes measurable results, transparency, and sustainable media buying strategies.
Affinity Solutions, a leading provider of consumer purchase insights, has teamed up with Microsoft Advertising to give advertisers access to custom Consumer Purchase Audiences via Microsoft Curate Commerce. The partnership aims to help brands “conquest” competitors’ customers and shift market share across sectors like travel, retail, quick-service restaurants (QSR), and insurance.
The global AdTech market is on a rapid growth trajectory, projected to soar from $783 billion in 2024 to $2.55 trillion by 2032, expanding at a CAGR of 14.3%, according to a new Verified Market Research® report. Fueled by programmatic advertising, AI-driven personalization, and the shift to mobile-first campaigns, the industry is transforming the way brands engage consumers and measure ROI.
Trusted TV has officially launched buy.trustedtv.com, a fully-managed platform that allows local businesses to quickly run campaigns on Amazon Sponsored TV. The service aims to provide premium streaming TV placements at low overhead, making high-impact advertising accessible to smaller advertisers.
Opensignal, the global leader in independent consumer connectivity insights, has rolled out a new broadband analytics suite designed to help Internet Service Providers (ISPs) enhance service quality, reduce churn, and gain a competitive edge.
Criteo (NASDAQ: CRTO) and DoorDash (NASDAQ: DASH) have announced a multi-year partnership aimed at boosting advertising across DoorDash’s U.S. marketplace, expanding beyond restaurants to grocery, convenience, and other retail categories.
Advertisers chasing streaming viewers may be leaving millions of potential customers on the table, according to new research from DISH Media, the addressable advertising arm of EchoStar Corporation.
