AdTechEdge

EVA Live Debuts on Nasdaq with AI Ad Tech Advantage

EVA Live Debuts on Nasdaq, Showcases Proprietary AI Ad Technology

GlobeNews Wire5 days ago5 days ago03 mins

EVA Live, Inc., the AI‑driven ad server tech company, officially began trading on the Nasdaq Stock Market under the ticker GOAI, capturing investor attention and media coverage shortly after its debut.

While its Nasdaq listing is new, EVA is far from a startup. The company has spent nearly a decade developing a proprietary AI ad server capable of operating across search engines and social media platforms without industry limitations. Its proprietary code base allows continuous learning, optimization, and fraud prevention, giving EVA an edge in improving marketing ROI and scaling efficiently.

EDO Always‑On Delivers Automated Cross‑Platform TV Metrics

EDO Launches Always‑On Cross‑Platform TV Measurement for Streaming and Linear

BusinessWire5 days ago5 days ago04 mins

EDO, the TV outcomes company, has unveiled EDO Always‑On, a new cross‑platform measurement tool designed to deliver automated performance data directly into media partners’ proprietary data platforms. The enhanced capability expands EDO’s long‑standing measurement of TV and convergent campaigns, enabling always‑on outcomes reporting for all brands and categories across all premium video.

Xumo Brings Direct, Identity‑Aware Access to CTV Ads

Xumo Pioneers Direct CTV Ad Access with OpenPath Integration

BusinessWire5 days ago5 days ago03 mins

Xumo, the ad‑supported streaming joint venture from Comcast and Charter Communications, is giving advertisers a new direct route to its premium inventory via OpenPath, The Trade Desk’s global direct supply solution. By connecting OpenPath through FreeWheel, Xumo becomes the first publisher to offer this integration, aiming to simplify connected TV (CTV) advertising while boosting efficiency and transparency.

Causal Named Ad Age Best Places to Work 2026

Causal Wins Ad Age Best Places to Work 2026 for Third Consecutive Year

PR Newswire5 days ago5 days ago03 mins

The annual ranking honors 50 companies that balance flexibility with performance, autonomy with structure, and care with accountability. Companies are split into two categories—those with more than 150 employees and those with fewer—based on scores from a detailed evaluation by the Workforce Research Group.

MTR & Airport Express Advance OOH with pDOOH & AI

MTR and Airport Express Unveil the Future of OOH with pDOOH and AI Innovations

PR Newswire5 days ago5 days ago05 mins

Hong Kong’s MTR* and Airport Express advertising network took center stage at the “NOW to NEXT: Beyond Limits” Media Sales Summit on December 1, 2025, revealing the future of out‑of‑home (OOH) advertising. Jointly hosted by JCDecaux Transport and MTR Corporation at Kowloon’s W Hotel, the summit highlighted programmatic digital out‑of‑home (pDOOH) solutions, AI‑driven engagement, and sustainability‑focused campaigns.

IAB forecasts 9.5% U.S. ad spend to $750B, led by AI agents

IAB’s 2026 Outlook Signals a 9.5% U.S. Ad‑Spending Surge, Driven by Digital‑First Growth, Cyclical Upswings, and “Agentic” AI

PR Newswire5 days ago5 days ago012 mins

The IAB’s “2026 Outlook” study, released today, projects U.S. advertising spend to reach $750 billion in 2026, up 9.5 % from 2025. That growth outpaces the broader U.S. GDP forecast (around 2 % annually) and puts digital media on track to claim over 80 % of total spend by year‑end.

Adcellerant AI Media Planner speeds planning and deal wins

Adcellerant Unleashes AI‑Powered Media Planner to Slash Complexity and Accelerate Deal Wins

PR Newswire5 days ago5 days ago016 mins

The new tool lands at an inflection point for the industry. Agencies are wrestling with ever‑more fragmented audiences, ballooning data sets and dwindling windows to prove ROI. Meanwhile, AI‑driven rivals such as Albert, Mediavine’s Predictive Planner, and Google’s Performance Planner are tightening the no‑ose around traditional, spreadsheet‑heavy budgeting. Adcellerant’s answer is a solution that marries the statistical rigor of a media mix model with the agility of a generative AI engine.

Kevel expands to Australia with ex‑Xandr executive

Kevel Sets Sights on Australia, Taps Former Xandr Executive to Lead Expansion

GlobeNews Wire5 days ago5 days ago016 mins

The Australian digital‑advertising market is at a crossroads. Stricter privacy laws, a push for greater transparency and a growing appetite for “cookieless” solutions are forcing publishers to rethink their revenue engines. At the same time, the region’s dominant ad‑tech players—Google Ad Manager, The Trade Desk and Magnite—are tightening their grip on supply‑side platforms (SSPs) and header‑bidding ecosystems.

Agentic AI | Programmatic Advertising - ADTechEdge.com

Agentic AI in Programmatic Advertising: What’s Real, What’s Shipping, and What Actually Matters

AdTechEdge5 days ago5 days ago010 mins

Agentic AI has quickly become one of the most overused terms in advertising technology. Every platform now claims to offer “agents,” “autonomous buying,” or “AI-driven orchestration.” Much of that is marketing. But beneath the noise, a real shift is underway. Programmatic advertising is moving—from AI as a co-pilot to AI as an operator. Not universally. Not all at once. And…

Inuvo appoints Rob Buchner CEO to lead AI‑first ad tech

Inuvo Elevates Rob Buchner to Chairman & CEO, Accelerating Its AI‑Driven AdTech Playbook

GlobeNews Wire5 days ago5 days ago013 mins

Rob Buchner isn’t just another name on a corporate slide. He spent more than a decade at The Trade Desk, where he helped build the programmatic ad‑buying platform that now handles $16 billion in annual spend. Prior to that, Buchner served as Chief Revenue Officer at Magnite, the world’s largest independent sell‑side platform (SSP).