The local media industry is moving into a new phase of AI adoption: figuring out not just what generative AI can do, but where it belongs inside the technology stack. The Local Media Consortium (LMC) has launched an AI Accelerator, a program designed to help local media organizations assess their AI readiness, identify technology gaps…
MFour Data Research is expanding its advertising measurement platform beyond social networks, adding exposure data from AI assistants, streaming video and audio services to give brands a broader view of where consumers encounter advertising—and what they do afterward. The company has launched OmniTraffic® Digital Ads, a measurement feed that now captures observed advertising exposure across…
PropellerAds is bringing more of the media-buying workflow into conversational AI, making its advertising platform accessible directly through Claude via a Model Context Protocol (MCP) connector now listed in Anthropic’s Connectors Directory. The integration allows advertisers to interact with PropellerAds campaigns through natural-language instructions instead of repeatedly moving between advertising dashboards. It reflects a broader…
Mobile app growth is increasingly becoming a problem of coordination rather than simply acquisition. User acquisition teams are measured on installs and campaign efficiency, while monetization teams focus on ad yield, purchases and revenue. BIGO Ads, the advertising platform operated by JOYY Inc., is arguing that those functions should be evaluated as parts of the…
NFL advertising delivered substantially stronger consumer engagement than average primetime television during the 2025–26 season, according to EDO’s fourth annual NFL TV Outcomes Report. The study analyzed national television advertising across the season, measuring consumer actions such as branded searches and website visits to evaluate advertising impact. EDO reports that the average regular-season NFL advertisement…
Onescreen has appointed Adam Skinner as Chief Executive Officer, bringing a retail media technology executive into the top role as the out-of-home advertising company seeks to expand its technology infrastructure and strengthen OOH’s position within performance-oriented media budgets. Skinner joins Onescreen from Epsilon, where he served as Managing Director of Retail Media. He previously held…
CDON Group has partnered with Topsort to deploy marketplace-native retail media infrastructure, bringing sponsored product advertising into the Nordic ecommerce operator’s marketplace ecosystem. The agreement reflects a broader effort among commerce platforms to connect advertising more closely with product discovery, seller activity and transaction environments. CDON Group operates the CDON and Fyndiq marketplaces across the…
Mediaite has selected MGID to support its digital monetization strategy through AI-powered native advertising and content recommendation technology, expanding the role of automated ad relevance and content discovery across the publisher’s digital ecosystem. The agreement gives Mediaite access to MGID’s native advertising capabilities and advertiser demand, with the companies positioning the partnership around monetizing Mediaite’s…
LoopMe has launched an integration with The Trade Desk’s Measurement Marketplace that brings its Brand Lift measurement solution directly into The Trade Desk’s campaign workflow. The integration is designed to give advertisers a more standardized way to evaluate brand impact across markets without moving between separate measurement platforms. The announcement addresses a persistent challenge in…
Florida personal injury firm Demand The Limits is taking a deliberately unconventional approach to legal advertising, using branded inter-city buses across Palm Beach County and a supporting social campaign to challenge the repetitive creative conventions that have long defined the category. The campaign centers on newly wrapped PalmTran buses carrying the message “DTL is DTF,”…
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