The Out of Home Advertising Association of America (OAAA) announced Wednesday that its partnership with the Federal Bureau of Investigation (FBI) on the Digital Billboard Initiative has been renewed, expanding a nation‑wide network of more than 10,000 digital screens that broadcast fugitives, missing‑person alerts and other urgent public‑safety messages. How the technology works At its…
Nexxen partners with Unity to bring AI‑resilient, non‑cookie video to mobile gamers, a move that could reshape programmatic buying on smartphones and set a new benchmark for privacy‑first ad delivery. The collaboration merges Unity’s massive in‑app gaming inventory with Nexxen’s data‑driven demand‑side platform (DSP). By embedding Unity’s premium mobile supply into Nexxen’s unified buying hub,…
Teads Expands CTV Attention Measurement with Lumen Research — the omnichannel outcomes platform announced a new partnership that brings Lumen’s proprietary eye‑tracking‑based attention metrics to Teads’ Connected TV (CTV) HomeScreen inventory, promising advertisers a more granular view of audience engagement across the global digital‑out‑of‑door landscape. Why attention matters on the big screen The shift from linear television…
IAB Tech Lab Introduces Standardized CTV Ad Portfolio to Streamline Programmatic TV Buying, a move that could reshape how advertisers and publishers transact emerging Connected TV (CTV) formats across the programmatic supply chain. What the CTV Ad Portfolio Adds The IAB Tech Lab announced a suite of new technical specifications that formalize the way CTV…
Weather Company and Steller Turn Weather Searches into a Travel Discovery Engine, unveiling a partnership that fuses real‑time weather data with creator‑led travel video to reach travelers the moment they signal intent. The Weather Company, the data arm of IBM’s The Weather Channel, announced a joint venture with Steller, a fast‑growing short‑form travel video platform,…
ArcSpan Powers Gamer Grid, Delivering AI‑Driven Gaming Audience Targeting for Programmatic Ads — the partnership announced on May 6, 2026 brings together ArcSpan’s Audience Monetization System (AMS) and Overwolf’s newly launched Gamer Grid to give advertisers deterministic, privacy‑compliant access to more than 113 million monthly PC gamers across titles such as: ArcSpan, the AI‑first data monetization platform that has become a backbone…
Rakuten Advertising announced Mirai, an AI‑driven conversational agent that lets advertisers create, configure, and optimize affiliate offers through natural‑language interaction, marking a notable shift toward autonomous campaign management in the ad‑tech ecosystem. What Rakuten Advertising unveiled On May 6, 2026, Rakuten Advertising introduced Mirai, a generative‑AI platform designed to streamline affiliate program operations. Unlike conventional affiliate tools…
Swiftly Partners with Vistar Media to Augment its Omnichannel Reach with Digital Out‑of‑Home, a new collaboration that blends Swiftly’s retail‑media platform with Vistar’s programmatic DOOH network to give brands a unified way to target shoppers across digital, mobile and physical screens. What the partnership entails Swiftly, the SaaS‑based retail‑technology provider, announced a strategic integration with Vistar…
AI‑Driven Digital Video Ads Set to Top $80 B in 2026, IAB Report Shows – The Interactive Advertising Bureau (IAB) disclosed that U.S. digital video ad spend is on track to exceed $80 billion this year, growing 11 % year‑over‑year and outpacing the broader advertising market by nearly 20 %. The forecast, detailed in the “2026 IAB Digital Video…
Top‑Performing Montblanc Buyback Postcard Now Available to Chrysler Dodge Jeep and Ram Dealerships Nationwide During Special Promotional Month – Mudd Advertising announced that its flagship direct‑mail solution, the Montblanc Buyback Postcard, is now offered to all Chrysler, Dodge, Jeep and Ram (CDJR) dealers via the Stellantis Market Center portal, marking the first time the high‑response…
