AdTech Edge

LV8 hires ex‑Snap exec as Chief Strategy Officer

LV8 appoints former Snap Inc. leader Patrick Connolly as Chief Strategy Officer to accelerate creator‑economy growth

GlobeNews Wire2 days ago2 days ago05 mins

LV8, the Las Vegas‑based full‑service digital marketing agency known for its influencer‑driven campaigns, announced on July 15, 2026 that Patrick Connolly has joined the firm as Chief Strategy Officer. Connolly, who spent 11 years at Snap Inc. shaping the editorial voice of Snapchat’s Discover platform and building high‑value media partnerships, will steer LV8’s long‑term growth strategy, expand its client network, and…

Read Full News

Listrak Expands Experience Builder Personalization

GlobeNews Wire2 days ago2 days ago05 mins

Listrak Expands Experience Builder Personalization, unveiling a suite of tools that let retailers turn anonymous site visitors into known customers while boosting conversion rates across the e‑commerce funnel. What Listrak announced The San Diego‑based marketing technology firm introduced an upgraded Experience Builder platform that integrates website personalization, onsite acquisition, identity resolution, and conversion‑rate optimization into…

Read Full News

Guideline Unveils Advanced Digital Metrics for Ad Pricing

Guideline Unveils Advanced Digital Metrics to Sharpen Digital Ad Pricing Benchmarks

PR Newswire2 days ago2 days ago05 mins

Guideline has launched Advanced Digital Metrics, a new module that augments its Ad Intelligence Suite with granular benchmarks on campaign sizing, added‑value inventory and CPM ranges—offering media buyers and sellers a clearer, data‑driven view of today’s fragmented digital advertising market. What the product does Advanced Digital Metrics aggregates billing‑level actuals from publishers, product categories and ad…

Read Full News

Sony‑CatchLight visual journalism kit partnership

Sony Teams with CatchLight to Boost Visual Journalism with Pro Camera Kits

PR Newswire2 days ago2 days ago05 mins

Sony Teams with CatchLight to Boost Visual Journalism with Pro Camera Kits — the two organizations announced a strategic equipment initiative that places Sony’s Alpha camera systems directly into the hands of local newsrooms, aiming to close the technology gap that has long hampered visual storytelling in community media. What the partnership delivers The collaboration provides 24…

Read Full News

GetWhys launches AI‑driven buyer intelligence platform

GetWhys Introduces AI‑Driven Buyer Intelligence Platform to Validate GTM Content

PR Newswire2 days ago2 days ago05 mins

GetWhys introduced an AI‑powered buyer intelligence platform that promises to “validate messaging, positioning, and content against real buyer intelligence before it reaches the market,” the Boise‑based startup announced in a July 15, 2026 press release. What the Company Announced GetWhys unveiled a SaaS solution that embeds buyer‑research data directly into the content creation workflow of product‑marketing and…

Read Full News

Ironmark Unveils Ignition AI: An AI‑Powered Platform for Unified Brand‑to‑Local Marketing

PR Newswire2 days ago2 days ago04 mins

Ironmark has rolled out Ignition AI, an AI‑driven platform distributed marketing platform that promises to bridge the gap between centralized brand strategy and decentralized local execution for multi‑location enterprises. The launch, announced from Annapolis Junction, Md., marks the company’s biggest push into the ad‑tech space, targeting franchise systems, dealer networks, and other distributed brands that have…

Read Full News

iQuanti names Jonathan Gagliano C.G.O. to lead AI marketing

iQuanti appoints Jonathan Gagliano as Chief Growth Officer to accelerate AI‑driven marketing platform

PR Newswire2 days ago2 days ago05 mins

iQuanti appoints Jonathan Gagliano as Chief Growth Officer to accelerate its AI‑driven marketing platform, a move that underscores the company’s bet on artificial intelligence to rewrite the consumer‑journey playbook. Announced from Jersey City on July 15, 2026, the hire arrives as brands scramble to replace linear, funnel‑based planning with real‑time, cross‑channel orchestration powered by large‑language models and…

Read Full News

Bell Integration Joins UN Global Compact – ESG Boost for AdTech

PR Newswire2 days ago2 days ago06 mins

Bell Integration Joins UN Global Compact – ESG Boost for AdTech as the London‑based IT services firm announced its new partnership with the United Nations’ sustainability initiative, signaling a deeper commitment to responsible data handling, transparent reporting, and ethical AI across its programmatic advertising and cloud‑based solutions. Why the UN Global Compact Matters for AdTech…

Read Full News

Vivideo.ai Expands AI Video Platform With Unified Creation Workflow

GlobeNews Wire3 days ago3 days ago06 mins

Vivideo.ai has expanded its AI video platform with a unified production workflow that combines text-to-video, image-to-video, AI avatars, voice generation, editing, and long-form content creation within a single environment. The update aims to simplify video production for creators, marketers, educators, and small businesses by reducing the need to switch between multiple applications, reflecting the growing…

Read Full News

Nexxen Report Reveals News-Avoiding Voters Reshaping Political Advertising

GlobeNews Wire3 days ago3 days ago05 mins

Nexxen has released a new research report examining voter behavior ahead of the 2026 U.S. midterm elections, identifying “news-avoiding voters” as a significant audience for political advertisers. The report suggests that while many Americans actively avoid traditional news outlets, they continue to engage with political content through streaming platforms, social media, creator content, audio services,…

Read Full News