In an era when inclusive storytelling should be table stakes, Samba TV’s newly released 2025 State of Diversity on TV report reveals the industry is still fumbling the basics. The media intelligence firm, known for leveraging AI to track viewership trends, has surfaced hard-hitting data: diverse representation on TV is not just plateauing—it’s regressing.
As traditional TV viewership migrates to streaming platforms, media companies are facing a new challenge – how to capture revenue from a growing streaming business while maximizing revenue from a still-large legacy linear business. What was once viewed as a distant threat from digital-first companies like Netflix and Amazon has now become a direct competitive…
AI agents are no longer confined to sci-fi or customer support scripts. They’re becoming integral to enterprise operations—responding, reasoning, and executing tasks with near-human intuition. And behind this rising tide of automation? Zilliz Cloud.
Virtual product placement is entering a new era—and it’s AI-powered. In a move that could reshape branded content in the U.S., Rembrand, an innovator in AI-driven ad tech, and Mirriad, an Oscar-winning pioneer in virtual placement, have joined forces in a strategic joint venture. The goal? To deliver a faster, smarter, and more scalable solution…
The global in-app advertising market is on an upward tear—and it’s not slowing down anytime soon. According to a new report by Allied Market Research, the market is projected to skyrocket from $390.5 billion in 2024 to a staggering $952 billion by 2034, riding a robust 9.2% CAGR. The takeaway? Ads embedded inside mobile apps aren’t just filler—they’re fast becoming foundational to digital marketing strategies worldwide.
Cannes Lions has announced new integrity standards and measures for its Awards. Following a thorough review, an evolved framework will be introduced to provide a renewed model of accountability, rigour, and trust for creative excellence.
Out-of-home (OOH) advertising isn’t just for brand awareness anymore—and billups is proof. The world’s largest independent OOH agency just reported a staggering 73.8% year-over-year revenue growth in Q1 2025, fueled by a dramatic shift in marketer demand: from static billboards to measurable, full-funnel impact.
With open rates hitting 98%, the world’s most-used messaging app is fertile ground for marketing and sales. Now, ActiveCampaign is making it easier than ever for businesses to capitalize on that opportunity with the launch of ActiveCampaign WhatsApp Messaging, a purpose-built automation platform that treats WhatsApp as a strategic channel—not an afterthought.
If you think the smart TV is just for bingeing holiday specials, think again. A new study from LG Ad Solutions shows that connected TVs (CTV) are quickly becoming powerful holiday shopping tools—and consumers are more receptive to TV ads than ever before.
In the rush to meet today’s multiscreen audiences, marketers are investing heavily in Connected TV (CTV)—but their creative strategies are still stuck in the past. That’s the key takeaway from a new report by Smartly, an AI-powered adtech platform, and eMarketer, which surveyed over 200 marketers on the state of digital video advertising in 2025.
