AdTechEdge

GeneLink Launches in Japan: AI + Genomics Take Precision Marketing to the Next Level

GlobeNews Wire1 week ago1 week ago04 mins

A.D.A.M. Innovations, Japan’s leading genomics and AI company, has officially launched GeneLink, an ad-tech platform that fuses genetic data, lifestyle insights, and artificial intelligence to redefine precision marketing. Unlike traditional solutions that rely on demographics and behavioral data, GeneLink leverages biological predispositions to deliver highly targeted campaigns that are both effective and privacy-conscious.

Koddi and ISM Unite to Make In-Store Retail Media Fully Programmatic

GlobeNews Wire1 week ago1 week ago03 mins

Koddi, a leading enterprise retail and commerce media platform, and In-Store Marketplace (ISM), the first centralized platform for digital in-store media, have announced the next stage of their partnership. The collaboration makes in-store touchpoints as accessible and programmatic as other digital channels, addressing a key challenge for retailers aiming to unify advertising strategies.

Further’s Chirag Deshpande to Speak on Data Collaboration at Advertising Week 2025

GlobeNews Wire1 week ago1 week ago02 mins

Leading data, cloud, and AI company Further announced that Chirag Deshpande, Head of Industry, will speak at Advertising Week 2025 in New York City on October 6. Deshpande joins a panel alongside Adobe and PMG to explore how data, services, and media intersect to drive successful collaborations in advertising.

Xnurta Launches Data Hub to Streamline Amazon Ads Analytics for Enterprise Brands

BusinessWire1 week ago1 week ago03 mins

Xnurta, the award-winning AI-powered retail media platform, today unveiled Xnurta Data Hub, a new solution that lets enterprise brands and agencies integrate Amazon Ads data directly into their systems, BI dashboards, or data warehouses via API. The move promises to save teams hours of manual work while unlocking deeper insights into retail media campaigns.

Gracenote Report Flags Misalignment in CTV Targeting, Urges Shift to Content-Based Strategies

PR Newswire1 week ago1 week ago03 mins

A new report from Gracenote, Nielsen’s content data unit, reveals a growing disconnect in connected TV (CTV) advertising: marketers aim to drive brand awareness with large-scale campaigns, yet many rely on narrow user- and audience-based targeting more suited to small, precise segments. This misalignment is likely fueling skepticism, with 32% of surveyed media professionals rating CTV as not very effective.

BIGO Ads Secures Fifth Consecutive IAB OM SDK Certification, Reinforcing Programmatic Leadership

PR Newswire1 week ago1 week ago03 mins

BIGO Ads, the deep learning-powered advertising platform under JOYY Inc. (NASDAQ: JOYY), has maintained its IAB Tech Lab Open Measurement SDK (OM SDK) certification for the fifth consecutive year since 2020. This rare streak underscores BIGO Ads’s continued leadership in promoting transparency and standardization in programmatic advertising.

Grocery TV Hits 6,500 Stores, Rebrands to Scale In-Store Media

PR Newswire1 week ago1 week ago03 mins

Grocery TV, a leading in-store retail media platform, has officially expanded its footprint to over 6,500 grocery stores nationwide, reaching roughly 1 in 4 Americans. The announcement coincides with a company rebrand, introducing a refreshed visual identity and messaging that emphasizes its role as a technology partner for grocery retailers aiming to scale in-store media.

MediaRadar Expands to Track Live Sports Ad Spend Across Streaming Platforms

PR Newswire1 week ago1 week ago03 mins

MediaRadar, a leading Marketing Intelligence platform, is turning its gaze to live streaming sports, offering advertisers detailed insight into ad spend, creative, and category activity across connected TV (CTV). The expansion comes as over $30 billion in media rights shift from linear TV to CTV, fundamentally reshaping the sports advertising landscape.

Mastercard Launches Commerce Media Network to Boost Ad ROI

BusinessWire1 week ago1 week ago04 mins

Mastercard is stepping firmly into the digital advertising arena with the launch of Mastercard Commerce Media, a new commerce-focused media network that promises to make advertising smarter, more personalized, and measurable.

Verve and Experian Team Up to Supercharge ID-Less Ad Targeting

EIN Presswire1 week ago1 week ago03 mins

As AdTech seeks scalable alternatives to cookie- and ID-based targeting, Verve is betting on a less conventional—but increasingly viable—approach: on-device cohorts.