The streaming industry has spent years treating cord-cutting as a choice between traditional television and on-demand services. New research from Parks Associates suggests the market may be moving toward a less binary model: 51% of U.S. internet households prefer a package that combines live TV with their favorite streaming services, creating a potential opening for…
Advertisers increasingly have access to AI tools that can generate creative, but determining whether an ad will actually hold attention before it reaches an audience remains a harder problem. iMotions is tackling that gap with iMotions Online, a browser-based research platform that combines predictive AI, webcam-based behavioral measurement and remote audience testing to help advertising…
Digital out-of-home advertising is increasingly being used for more than conventional brand messages. Lamar Advertising is putting that idea into practice with a nationwide Grandparents’ Day initiative that lets families submit grandparents’ photos for display on Lamar digital billboards, turning its DOOH network into a participatory media platform. Lamar Uses DOOH Network to Let Families…
Advertising platforms are beginning to expose campaign infrastructure directly to AI agents, and Innovid is positioning its NIVO AI platform to sit in the middle of that shift. The company has integrated Meta Ads MCP (Model Context Protocol) into NIVO, giving advertisers a conversational way to analyze Meta campaign data, identify optimization opportunities and connect…
Kendamil’s marketing claims about whole milk, breast milk similarities, HMOs and brand heritage have come under scrutiny after a challenge from Abbott Laboratories. The National Advertising Division (NAD) found evidence supporting some of Kendal Nutricare’s ingredient claims but recommended that the company modify or discontinue several advertising messages that could imply unsupported nutritional advantages. Kendamil…
Amazon’s advertising business is facing escalating regulatory scrutiny as California joins the Federal Trade Commission (FTC) and 22 state attorneys general in a lawsuit alleging the company secretly inflated prices through its digital advertising auctions. Regulators claim Amazon collected more than $20 billion in undisclosed surcharges from advertising customers while limiting their ability to see…
Amazon’s advertising auction model is facing another major legal challenge as New York Attorney General Letitia James joins the Federal Trade Commission and 21 other states in alleging that the company manipulated the pricing of ads on its e-commerce platform. The coalition claims Amazon used undisclosed bidding mechanisms to overcharge more than 1.2 million advertisers…
Amazon’s retail media business is facing another regulatory challenge as Nebraska joins the Federal Trade Commission and 21 other states in a lawsuit alleging the company secretly increased advertising costs through its online search auctions. The complaint claims Amazon’s undisclosed pricing practices affected more than one million brands and sellers and generated tens of billions…
The Federal Trade Commission and 22 state attorneys general have filed a major lawsuit accusing Amazon of secretly changing the economics of its advertising auctions. The complaint alleges that Amazon told advertisers they were participating in generalized second-price auctions while increasingly charging winning bidders amounts close to their full bids, potentially extracting tens of billions…
Amazon is facing a new legal challenge over how it prices advertising on its marketplace. The Federal Trade Commission and 22 state attorneys general, including Pennsylvania Attorney General Dave Sunday, have sued the company, alleging that Amazon secretly inflated prices in its advertising auctions and charged advertisers substantially more than the underlying auction results warranted….
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