Taboola (Nasdaq: TBLA), a leader in performance-driven advertising, is ramping up adoption of Realize, its industry-first platform focused exclusively on delivering outcomes at scale beyond search and social. The platform now features new Generative AI tools, helping advertisers achieve stronger engagement and conversions.
Qualtrics, the pioneer behind the experience management (XM) category, has tapped ROI·DNA, a Hotwire Global company, as its global digital advertising partner. The move positions ROI·DNA at the helm of paid media strategy and execution across both global and local markets.
Kargo, the leading creative optimization platform, has unveiled a reimagined approach to Pause Ads on connected TV (CTV), offering brands a non-intrusive, high-impact way to capture attention during natural viewing breaks. The innovation addresses a previously underutilized ad format, turning brief pauses into memorable moments of brand storytelling.
Creativ Company, a machine-intelligent marketing firm serving some of the world’s most creative companies, has named Christina Lockwood as its new Communications Leader. Lockwood will steer communications strategy and execution for the firm and its media, advertising, and technology clients, further expanding Creativ Company’s growing PR practice.
Adcetera, a full-service advertising and digital marketing agency with over 40 years of creative leadership, has announced an expansion of its Sports Video Production capabilities to premier sporting events worldwide. The move positions the agency to deliver high-impact content that energizes fans and elevates brands across global markets.
Kantar, the global leader in marketing data and analytics, has released the sixth edition of Media Reactions 2025, a comprehensive study surveying 21,000+ consumers and ~1,000 senior marketers worldwide. The report benchmarks media platforms annually, offering insights into consumer receptivity and marketers’ strategic priorities for ad campaigns.
A decade-long veteran in digital legal marketing, X Social Media, has officially rebranded as Mass Tort Ad Agency, effective September 17, 2025. The change reflects a sharper focus on mass tort advertising while maintaining the same team, systems, and results-driven strategies clients have relied on since 2015.
Retail media is booming – but growing fast isn’t the same as growing up. As retailers turn their websites, apps, and store displays into ad platforms, brands are pouring in serious dollars, drawn by promises of high-intent shoppers and rich first-party data. The challenge? Many networks still lack the basics: consistent metrics, clear pricing, and…
https://www.youtube.com/watch?v=2ygHzUqtwIs Host Siddesh interviews Mike Hauptman, CEO of Adlib to know about his Lessons from his early days at MediaMath that shaped Adlib’s vision and the future of walled gardens like Google and Meta in AdTech About Mike Hauptman About Adlib About Siddesh Shetty Mike is working in the online marketing industry since 2006, and…
Contextful, a leader in AI-powered ad technology, is officially rebranding to Receptiv, signaling a sharpened focus on its core technology for identifying receptive users in real time. The move aims to help advertisers deliver ads at moments of peak engagement, while enabling publishers to maximize revenue from their inventory.
