AI-generated answers and emerging agentic systems are creating a new consideration for brand discovery and digital advertising strategies: whether consumers and AI tools can find credible, consistent information about a company when making decisions. A new report from communications agency Channel V Media suggests that Americans are beginning to use AI for everyday tasks despite…
The deployment addresses a growing challenge for digital advertisers: maintaining reliable attribution and automated bidding performance when consent restrictions limit access to customer journey data. Corvidae reconstructs user journeys from first-party eventstream data using predictive AI, without cookies or persistent identifiers, and feeds the resulting data into advertising bidding systems and business intelligence tools. According…
Creator TV will premiere La Caravana, a three-episode original series developed with Ford and starring TikTok creators The Ventura Twins, on October 15. The series combines creator-led storytelling, Hispanic cultural exploration and branded entertainment, illustrating how advertisers are using streaming distribution to bring influencer partnerships into longer-form video formats. Owned by Sabio Holdings, Creator TV…
Shengshu Technology has launched Vidu Q4 Preview, an updated AI video-generation model aimed at professional creators, advertising agencies and production teams seeking to produce video content more efficiently. The release focuses on realistic character performances, cinematic image quality, improved lighting, and greater control over scenes and camera movements. The model is available through the Vidu…
V2 Strategic Advisors has formally launched a Databricks practice focused on data, analytics and AI services for media and advertising sales organizations. The boutique consulting firm says the practice will combine its two decades of media and ad-sales experience with the Databricks Data + AI Platform to address data fragmentation and revenue operations challenges. The…
Circana and Best Buy Ads have released findings from a marketing mix modeling (MMM) study designed to measure the impact of retail media beyond transactions occurring within a single retailer. The research examines leading consumer electronics and appliance brands and compares Best Buy Ads with national media investments across sales, category demand and longer-term brand…
Marketplace consultancy Podean has launched the fourth edition of The Marketplace Index 2026, an annual benchmark of Amazon brand performance developed with Amazon data platform Jungle Scout. The report evaluates more than 3,500 brands across six markets: Australia, Brazil, Germany, Mexico, the UK and the U.S. The 2026 edition adds AI Readiness as a scoring…
Intent IQ has launched BidPulse™, a patent-pending methodology designed to independently measure the accuracy of online identifiers attached to programmatic bid requests. Available through BidPulse.org, the service is intended to help advertisers, publishers and ad-tech companies evaluate identity signals used for targeting, frequency capping and attribution. The launch addresses a persistent challenge in identity-based advertising:…
LG Ad Solutions has partnered with Best Buy Ads to make inventory across the LG Electronics TV ecosystem available to U.S. retail media advertisers, including LG’s Home Screen and CTV video inventory. The deal marks the first time LG says its Home Screen inventory has been offered through a retail media network. The partnership reflects…
Tap Native is expanding its publisher monetization program with a fixed $25 CPM opportunity for eligible healthcare advertising impressions, targeting medium and large premium publishers with audiences that include healthcare professionals. The company says publishers can integrate a responsive in-article ad unit through a copy-and-paste tag. Tap Native estimates that its healthcare advertiser demand could…
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