Mobile advertising is moving beyond static banners as artificial intelligence, programmatic buying, video and commerce increasingly converge inside apps. A new Market Research Future analysis projects the global in-app advertising market will grow from $448.04 billion in 2026 to $933.50 billion by 2035, as advertisers look for more measurable and personalized ways to reach smartphone…
Pacific broadcasters are turning to streaming to reach audiences far beyond the region, but building a global OTT operation can introduce expensive layers of storage, transcoding, content delivery and monetization infrastructure. New Zealand-based Pacific Cooperation Broadcasting Limited (PCBL) is taking a different approach with Pasifika+, a direct-to-consumer streaming service that will use Eluvio’s Content Fabric…
Finding something to do in a sprawling metro area can be harder than it sounds. In Dallas-Fort Worth, event information is often divided among city calendars, venue websites, social platforms and community pages. DFW Pulse is taking a local-search approach to that problem, bringing events from across the Metroplex into a single discovery platform. DFW…
Musclebeat Publishing Group, an independent music publisher based in Fort Lauderdale, Florida, has hired TransMedia Group to expand awareness of its catalog of more than 10,000 original music tracks among brands, advertisers, agencies and creative professionals. Founded in 2005 by brothers Rone George and Calvin Eugene, Musclebeat specializes in songwriting, composition, engineering and mixing. The…
MapQuest is seeing an unusual resurgence in mobile usage, with the mapping service reaching the No. 1 position among navigation apps in the U.S. Apple App Store and No. 8 among all free apps, according to figures provided by the company. As of 7 p.m. PDT on August 30, MapQuest also ranked No. 2 among…
OUTFRONT Media CEO Nick Brien is scheduled to participate in Citi’s 2026 Global TMT Conference on September 8, giving investors an opportunity to hear directly from one of the major U.S. out-of-home media operators as the sector continues shifting toward digitally enabled, data-driven advertising. Brien is scheduled to present at 8:50 a.m. Eastern Time. OUTFRONT…
Amazon Ads has launched “First Day Ready,” a multi-brand campaign designed to connect advertisers with Gen Z consumers during the transition to college through a combination of streaming media, creator content, shoppable experiences, physical activations and live entertainment. Developed by Amazon Ads’ Brand Innovation Lab, the campaign brings together Gatorade, Michael Kors and SharkNinja, with…
Change Agents Corporation has completed the second development phase of Catch-Up, an agentic AI video studio aimed at automating the creation and distribution of short-form content for podcasters, social media influencers and other digital creators. The Nasdaq-listed company said the Phase 2 development was carried out with Caylent, an Amazon Web Services Premier Tier Services…
Sports prediction and fantasy platform Underdog is launching a national brand campaign featuring actor Paul Walter Hauser as “The Dog,” expanding its media strategy across broadcast, streaming, CTV, programmatic, audio, social and out-of-home channels ahead of football season. The campaign represents Underdog’s first major creative initiative with independent agency Curiosity, which was appointed the company’s…
Reevemark has introduced Sentinel, an agentic AI simulation designed to help companies model stakeholder reactions before high-stakes communications become public. The capability is aimed at situations such as shareholder activism, proxy contests, M&A transactions, litigation, regulatory matters, leadership changes and corporate crises—scenarios in which communications teams must anticipate reactions from investors, regulators, journalists, counterparties and…
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