adtechedge Archives - Page 11 of 45

NCM Taps Operative to Optimize Cinema Ad Sales & Forecasting

GlobeNews Wire4 months ago4 months ago03 mins

National CineMedia (NCM), the top cinema advertising network in the U.S., has announced a strategic partnership with Operative, a leading advertising management solution provider. This collaboration aims to enhance NCM’s ad operations, improve forecasting accuracy, and optimize sales activities across national, regional, and local markets. With a network spanning over 17,500 screens in 1,350+ theaters, NCM is leveraging cutting-edge technology to meet advertisers’ increasing demand for precision and performance.

OPIC Technologies Redefines Wildlife Safaris with Live 3D Spatial Livestreaming

EIN Presswire4 months ago4 months ago06 mins

In an era where technology constantly seeks to bridge physical distances and enhance sensory experiences, OPIC Technologies, Inc., a leader in spatial livestreaming, is revolutionizing how we connect with the natural world. By delivering safaris and nature expeditions in live 3D, OPIC is redefining wildlife viewing. Through stereoscopic livestreams, viewers can now experience the grandeur of lions, elephants, and rhinos as if they were physically present, all from the comfort of their homes. This article will delve into OPIC’s groundbreaking technology, its transformative impact on wildlife appreciation and conservation, and its potential to shape the future of immersive content within the broader AdTech and experiential media landscape.

800.com Integrates with Google Ads for Call Tracking

BusinessWire4 months ago4 months ago07 mins

For small businesses, every lead and every marketing dollar counts. While clicks and form fills are traditionally tracked, phone calls often represent high-value conversions that have historically been challenging to attribute accurately to specific ad campaigns. Addressing this critical gap in the AdTech landscape, 800.com, a leading cloud-based call tracking provider trusted by over 45,000 small businesses, today announced a new, direct integration with Google Ads. This innovative release empowers businesses to seamlessly connect phone calls with their paid ad campaigns across Google Search, Display, and other Google Ads formats. This article will delve into the profound benefits of this integration, its ease of setup, and how it enables small businesses to make smarter, data-driven advertising decisions by gaining full visibility into call-based conversions.

News

Neurons Launches Brand Kit for AI-Powered Brand Consistency

EIN Presswire4 months ago4 months ago07 mins

In the rapidly accelerating world of marketing, the demand for creative output and the adoption of generative AI tools are soaring. While AI offers unprecedented speed and scale, it often introduces a significant challenge: maintaining brand consistency. Content generated by AI can frequently deviate from established brand guidelines, leading to costly revisions and increased manual oversight. Addressing this critical AdTech bottleneck, Neurons, a leading provider of neuroscience-based AI tools for marketers, has announced the launch of Brand Kit. This innovative new feature empowers marketers to receive AI-powered creative improvement recommendations that inherently adhere to their brand’s unique identity. This article will explore how Brand Kit bridges the gap between creative performance and brand consistency, its operational mechanics, and its profound implications for the future of AI-assisted marketing and AdTech.

Genius Sports Partners with iSpot for Unified Sports Ad Measurement

PRWeb4 months ago4 months ago07 mins

In the rapidly evolving landscape of sports, betting, and media, understanding the true impact of advertising across fragmented viewing sources is paramount. Genius Sports, a leading data, technology, and broadcast partner that powers the global sports ecosystem, has announced a strategic partnership with TV measurement company, iSpot. This collaboration will equip Genius Sports clients with iSpot’s advanced Outcomes and Unified Measurement solutions, providing an unprecedented ability to understand deduplicated audiences and the real return on investment (ROI) of their media strategies on consumer action. This article will explore the significance of this partnership for the AdTech industry, the enhanced measurement capabilities it brings to sports advertising, and how it will empower brands to optimize their investments in the dynamic world of sports fan engagement.

Orange 142 Releases Social Media Marketing Best Practices Guide

PR Newswire4 months ago4 months ago07 mins

In today’s dynamic digital landscape, social media has transitioned from a supplementary marketing tool to an indispensable channel for brands to connect with consumers, build trust, and drive conversions. Recognizing this shift, Orange 142, a division of Direct Digital Holdings (NASDAQ: DRCT) and a leader in digital marketing for mid-market brands, has released a new best practices guide focused on social media marketing. With over 5 billion global users and social commerce poised to contribute 17% of global e-commerce by 2025, the guide aims to equip marketers with the strategies needed to drive impact across major platforms like Instagram, TikTok, Facebook, and LinkedIn. This article will delve into the critical role of social media in modern AdTech, the comprehensive insights offered by Orange 142’s guide, and how it helps brands navigate evolving trends, emerging technologies, and privacy regulations to achieve measurable results.

Gracenote Boosts CTV Ad Confidence with New Contextual Report

PR Newswire4 months ago4 months ago07 mins

As Connected TV (CTV) rapidly gains ground as a primary advertising channel, the need for greater transparency and confidence in programmatic ad buying has become paramount. Gracenote, the content data business unit of Nielsen, is addressing this critical industry challenge with the release of a new contextual advertising report. This comprehensive resource provides brands with actionable insights, business intelligence, market data, and real-world campaign findings, specifically aimed at overcoming the current lack of transparency in programmatic CTV. With programmatic CTV ad spending projected to reach an estimated $27 billion this year and surpass traditional TV ad spending by 2028, Gracenote’s initiative is crucial for empowering advertisers to maximize their investments and ensure their messages effectively reach target audiences within the complex AdTech ecosystem.

Seedtag Launches Neuro-Contextual Advertising for Deeper Insights

PR Newswire4 months ago4 months ago07 mins

The advertising technology (AdTech) landscape is in constant evolution, with companies striving to create more effective and engaging ways to connect brands with consumers. Today, Seedtag, a leader in contextual advertising, announced a significant leap forward with the unveiling of neuro-contextual advertising. This innovative approach combines the power of artificial intelligence (AI) with principles of neuroscience, allowing Seedtag’s proprietary AI, Liz, to interpret deeper signals such as interest, emotion, and intent. These insights are then translated into high-performing campaigns across premium Connected TV (CTV), video, and the open web. This article will explore how neuro-contextual advertising transcends traditional targeting methods, its foundational neuroscience principles, and the role of Agentic AI in empowering modern marketers to achieve superior results in the dynamic AdTech environment.

Puja Vohra Appointed CMO & EVP, Ad Sales at Fox Corporation

PR Newswire4 months ago4 months ago07 mins

In a significant move within the advertising technology (AdTech) and media landscape, accomplished marketing executive Puja Vohra has joined Fox Corporation (Nasdaq: FOXA, FOX) as Chief Marketing Officer and Executive Vice President, Advertising Sales. This newly created role underscores Fox Corporation’s commitment to strengthening its advertising sales strategies and unifying its diverse portfolio under a cohesive marketing vision. Vohra’s extensive experience across both business-to-business (B2B) and business-to-consumer (B2C) marketing, coupled with a proven track record of driving growth for major media entities, positions her as a pivotal figure in shaping Fox’s value proposition in the competitive market. This article will delve into Vohra’s new responsibilities, her impressive career trajectory, and the strategic importance of this appointment for Fox Corporation’s AdTech endeavors.

World’s First 3D Holographic Experience Truck Launched in Las Vegas

PR Newswire4 months ago4 months ago06 mins

The advertising landscape is constantly evolving, with innovators pushing the boundaries of how brands connect with their audiences. In a groundbreaking collaboration that promises to redefine digital out-of-home (DOOH) advertising, FLO Advertising, a leader in mobile digital billboard innovation, has teamed up with HYPERVSN, the award-winning pioneers of immersive 3D holographic technology, and FIREFLY, a global leader in mobility-based out-of-home media. This powerful alliance has culminated in the launch of the world’s first 3D Holographic Experience Truck. Kicking off on the iconic Las Vegas Strip, this revolutionary advertising platform is poised to roll out to major cities nationwide, ushering in a new era of high-impact, engaging brand experiences. This article will explore the synergistic partnership behind this innovation, the key features of the 3D Holographic Experience Truck, and its immense potential to transform how brands capture attention in the AdTech space.