Orange 142, a division of Direct Digital Holdings, has released a new best practices guide focused on the power of nano- and micro-influencer marketing. This approach is proving highly effective for mid-market brands aiming to engage targeted audiences, build trust, and achieve measurable ROI—all without the high costs associated with celebrity endorsements.
The Advertising Research Foundation (ARF) has released the 2025 edition of its Handbook for Using AI in Advertising Research—a detailed and practical guide on the transformative impact of artificial intelligence in marketing and advertising research. This latest edition offers a framework for applying AI responsibly across research methodologies, supported by six chapters and seven real-world case studies.
Vision 2020 Group LTD, a trusted name in UK marketing solutions, has expanded its digital and outdoor advertising services nationwide. With a presence in key cities across England, Scotland, and Wales, the agency is now better positioned to help businesses scale both digitally and physically through a unique blend of data-driven strategies and visible offline placements.
GroupM, WPP’s media investment arm, has unveiled its Advanced TV Media Solution in Latin America. This addressable TV platform transforms how advertisers engage with audiences by merging digital precision with traditional TV’s scale and trust.
Smartly, the AI-driven ad technology leader recognized in The Forrester Wave™: Creative Advertising Technologies, has announced the integration of Reddit into its unified advertising platform. This new capability empowers brands to activate, manage, and measure Reddit campaigns alongside other channels using Smartly’s advanced automation and creative intelligence tools.
While a select few head to the French Riviera for Cannes Lions, Incubeta is bringing the marketing buzz to London with ‘NOT Cannes, but a pretty good marketing meet-up’ — a unique, inclusive event blending entertainment, networking, and social impact. Set for Wednesday, 18th June at Huckster, London, the event targets marketing leaders who won’t be in Cannes but still want to connect, celebrate the industry, and contribute to a meaningful cause.
MediaCo, a leading multimedia company serving multicultural audiences across the United States, has announced three key senior leadership appointments to fuel strategic growth and innovation. The promotions of Brian Fisher to Senior Vice President of Video Sales, Danny Lowry to Senior Vice President of Audio Sales, and the appointment of Luis Fernández-Rocha as Senior Vice President of Local Video Sales reflect MediaCo’s strong commitment to expanding its market presence and delivering superior value to both advertisers and diverse audiences.
DoubleVerify (DV), a leading software platform for digital media measurement, data, and analytics, has announced its participation in the 2025 Baird Global Consumer, Technology & Services Conference. The event will feature a fireside chat with DV’s executive leadership and provide an opportunity for institutional investors to engage directly with the company through one-on-one and small group meetings.
MMSI, a pioneer in the direct response television (DRTV) and connected TV (CTV) media buying space, has officially rebranded as Rainstorm Direct. The rebrand marks the agency’s 40th anniversary and represents its evolution into a full-scale performance media powerhouse. With a strong legacy and consistent year-over-year growth, the company is repositioning itself to meet the demands of a rapidly changing digital video landscape while honoring its heritage of results-driven media strategies.
AdLib Media Group, a leading DSP-agnostic media buying platform for in-house programmatic teams and independent agencies, has announced five strategic additions to its growth team. This move reinforces the company’s ongoing commitment to client success and scaling its omnichannel media offering. The newly appointed team members bring experience from major industry players including AppLovin, Criteo, DSPolitical, InMobi, and Walmart Connect, boosting AdLib’s ability to deliver superior results and expand its global footprint.
