AdTech Holding, a pioneer in digital advertising innovation, has been recognized for the third consecutive year in Deloitte’s Technology Fast 50 Middle East & Cyprus program. This achievement underscores AdTech Holding’s sustained growth, leadership, and significant impact on the region’s evolving tech ecosystem.
Fetch, America’s Rewards App, has partnered with Dollar General Media Network (DGMN), the retail media arm of Dollar General, to provide advertisers a high-performance solution targeting high-intent consumers. This partnership enables brands to leverage rewards-based advertising through Fetch as part of their DGMN campaigns, driving incremental purchasing behavior effectively.
Ubie, an AI-driven and medically vetted healthcare prediction platform, has partnered with CMI Media Group, a WPP healthcare media agency, to revolutionize direct-to-consumer (DTC) advertising. The partnership focuses initially on women’s health and hematology/oncology, combining AI-powered symptom checking with precision media to deliver personalized, engaging patient messaging at scale, accelerating diagnosis and treatment pathways.
#paid, a leading creator-marketing platform, has launched a new YouTube creator integration that enables brands to run organic and creator-led campaigns seamlessly on YouTube. This integration supports multiple video formats, from Shorts to long-form content, all managed from one dashboard, making campaign execution and performance measurement simpler for brands and creators alike.
StackAdapt, a leading technology company in advertising and marketing, is proud to announce its recognition as one of the 2025 Best Workplaces for Mental Wellness. This accolade was awarded by Great Place to Work® after a thorough and independent analysis of employee feedback.
As the streaming TV market surges, with over 99% of U.S. households subscribing to at least one service, Upscale AI enters the scene to help ecommerce brands succeed in this new frontier. With $5.5 million in seed and pre-seed funding, Upscale AI introduces Upscale Studio — the first end-to-end AI-native platform designed to create, run, and optimize performance TV ads across leading streaming platforms.
AdsAdvisor, a powerful marketing platform, has officially launched globally, offering mobile businesses a robust solution for optimizing marketing performance and driving product growth. Originally developed by MY.GAMES for internal use, AdsAdvisor now serves the broader mobile app industry with advanced campaign analytics, marketing and product metric visibility, and streamlined workflows.
Pixalate, a market leader in ad fraud protection, privacy, and compliance analytics, has released its April 2025 rankings for the top mobile gaming apps in the United Kingdom. These rankings, which focus on programmatic advertising traffic quality, are based on the Publisher Trust Index (PTI) and cover both the Apple App Store and Google Play Store.
Vision 2020 Group, a leading marketing and advertising agency in the UAE, has announced the expansion of its integrated services. This strategic move aims to offer innovative solutions to businesses in Dubai and Abu Dhabi, enhancing their market presence through digital marketing, website and mobile app development, and outdoor advertising.
Aarki has introduced Encore, a next-generation machine learning platform designed to enhance mobile marketing strategies in today’s privacy-first landscape. This platform aims to drive full-funnel growth and performance, offering smarter user acquisition and stronger retention.
