ITN and Magnite Launch Programmatic Local TV Advertising, Revolutionizing Media Buying

ITN and Magnite Launch Programmatic Local TV Advertising, Revolutionizing Media Buying

ITN and Magnite have announced a groundbreaking collaboration aimed at modernizing local TV advertising. For the first time, advertisers can now transact live linear ads from local TV stations programmatically. This partnership leverages ITN’s extensive supplier network and Magnite’s SpringServe ad server to combine the reach of local linear TV with the ease of digital automation.

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