Contextual Commerce Emerges as Vital RMN Strategy Complement

Contextual Commerce Emerges as Vital RMN Strategy Complement

Winterberry Group, in collaboration with Chicory and Mars United Commerce, has released a new report titled Demystifying Contextual Commerce: From Online to In-Store. The research highlights how nearly 70% of marketers are already using contextual commerce to supplement their Retail Media Network (RMN) strategies—an approach gaining importance amid tightening inventory and rising RMN costs.

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Sage Growth Partners Appoints Jack Taylor as Digital Marketing Lead

Sage Growth Partners Appoints Jack Taylor as Digital Marketing Lead

Sage Growth Partners (Sage), a strategy-driven healthcare marketing firm, has appointed Jack Taylor as its new Digital Marketing & Analytics Manager. This strategic hire follows a period of strong client acquisition and expanding business needs. Taylor’s expertise will support the firm’s mission to deliver data-driven marketing strategies and enhance client performance across digital channels.

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MediaCo Appoints New SVPs to Lead Audio & Video Growth Strategy

MediaCo Appoints New SVPs to Lead Audio & Video Growth Strategy

MediaCo, a prominent multimedia company serving multicultural audiences in the United States, has announced a series of strategic leadership appointments. These changes aim to strengthen its market presence and accelerate innovation across both audio and video platforms. The appointments of Brian Fisher, Danny Lowry, and Luis Fernández-Rocha into senior executive roles highlight MediaCo’s commitment to driving targeted value for partners and diverse audiences.

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WANNA Launches Animated Bag Capacity Widget for Enhanced Online Shopping

WANNA Launches Animated Bag Capacity Widget for Enhanced Online Shopping

WANNA, a leading provider of fashion AR virtual try-on solutions and a brand of Perfect Corp., introduces the animated Bag Capacity Widget. This innovative tool enhances the online shopping experience by allowing consumers to interact with handbags in a realistic, immersive way—addressing a key e-commerce challenge of understanding bag capacity and interior layout.

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