AdTech Market on Track to Hit $1 Trillion as CTV, Programmatic, and AI Drive Growth

AdTech Market on Track to Hit $1 Trillion as CTV, Programmatic, and AI Drive Growth

The AdTech industry is in the middle of a growth sprint—and there’s no sign of it slowing down. According to a new report from The Insight Partners, global digital ad spend is projected to surpass $1 trillion by 2030, driven by the rise of programmatic advertising, real-time bidding (RTB), and the explosive growth of connected TV (CTV), over-the-top (OTT) video, and retail media networks (RMNs).

Read More
Spectrum Reach Rolls Out AI-Powered Media Planning Tool for Local Advertisers

Spectrum Reach Rolls Out AI-Powered Media Planning Tool for Local Advertisers

In an era where ad budgets are squeezed and audiences are scattered across screens, Spectrum Reach is stepping in with a new solution that promises to bring order to the chaos of media planning—especially for local businesses. After six months of beta testing with over 2,000 advertisers, the company has officially launched Spectrum Reach Architect, an AI-powered platform designed to take the guesswork out of ad planning across TV, digital, and streaming platforms.

Read More