1. How does this partnership expand your vision for real-time brand optimization and AI-powered media buying? First, it’s a huge endorsement and recognition of the critical role branding plays in a business’s success and how we support making this happen. Initially, linking with Microsoft Curate enabled us to enhance the addressability and, consequently, the value…
Virtual product placement is entering a new era—and it’s AI-powered. In a move that could reshape branded content in the U.S., Rembrand, an innovator in AI-driven ad tech, and Mirriad, an Oscar-winning pioneer in virtual placement, have joined forces in a strategic joint venture. The goal? To deliver a faster, smarter, and more scalable solution…
HAMBURG, Germany–(BUSINESS WIRE)–mrge, the intelligent platform for commerce advertising, has released its biannual 2025 commerce advertising report, revealing that despite a turbulent first half of 2025 marked by declining consumer confidence, economic uncertainty, and the impact of Google updates, the commerce advertising industry continues to remain optimistic for the second half of the year. According…
Sovrn is turning up the volume on its tech ambitions. The publisher-focused ad and commerce platform has named Jud Valeski as its new Chief Technology Officer—an industry veteran with a track record of scaling high-impact data platforms through major exits.
As the advertising world converges on the French Riviera for Cannes Lions 2025, Cognitiv—the deep learning powerhouse redefining marketing performance—marks its 10-year anniversary with a curated lineup of thought leadership and strategic conversations. From intimate yacht-side sessions to main stage panels, Cognitiv is positioning itself not just as an AI innovator, but as a catalyst for the next chapter in advertising.
Olyzon, the agentic CTV advertising platform, has secured a $5 million seed extension round, reinforcing its momentum as a pioneer in using agentic AI to transform connected TV (CTV) advertising. The funding round—led by Cassius Capital and supported by Ventech, Eurazeo, and a powerful roster of adtech veterans—includes $3.8 million in equity and additional non-dilutive capital from Bpifrance and banking partners.
In a digital ecosystem where measuring campaign ROI remains elusive, Brazilian agency Rosh is changing the game. With only 38% of advertisers measuring ROI across traditional and digital platforms (Nielsen, 2024), Rosh’s AI-driven platform Rosh Insights introduces a faster, data-driven solution that transforms how creative performance is analyzed and optimized.
The Advertising Research Foundation (ARF) has released the 2025 edition of its Handbook for Using AI in Advertising Research—a detailed and practical guide on the transformative impact of artificial intelligence in marketing and advertising research. This latest edition offers a framework for applying AI responsibly across research methodologies, supported by six chapters and seven real-world case studies.
DoubleVerify (NYSE: DV), a trusted leader in digital media measurement and fraud detection, has sounded the alarm on a growing trend of ads.txt exploitation—specifically calling out a network of AI-generated websites named Synthetic Echo. The revelation highlights a new wave of sophisticated ad fraud schemes aimed at misdirecting programmatic advertising budgets under the guise of legitimacy.
Clinch, an AI-powered technology company specializing in omnichannel advertising, has announced the integration of LinkedIn’s Marketing API into its Flight Control platform. This integration allows advertisers to create, preview, and sync LinkedIn ad campaigns while accessing cross-channel insights—all within a single platform.
