Sovrn is turning up the volume on its tech ambitions. The publisher-focused ad and commerce platform has named Jud Valeski as its new Chief Technology Officer—an industry veteran with a track record of scaling high-impact data platforms through major exits.
As the advertising world converges on the French Riviera for Cannes Lions 2025, Cognitiv—the deep learning powerhouse redefining marketing performance—marks its 10-year anniversary with a curated lineup of thought leadership and strategic conversations. From intimate yacht-side sessions to main stage panels, Cognitiv is positioning itself not just as an AI innovator, but as a catalyst for the next chapter in advertising.
Olyzon, the agentic CTV advertising platform, has secured a $5 million seed extension round, reinforcing its momentum as a pioneer in using agentic AI to transform connected TV (CTV) advertising. The funding round—led by Cassius Capital and supported by Ventech, Eurazeo, and a powerful roster of adtech veterans—includes $3.8 million in equity and additional non-dilutive capital from Bpifrance and banking partners.
In a digital ecosystem where measuring campaign ROI remains elusive, Brazilian agency Rosh is changing the game. With only 38% of advertisers measuring ROI across traditional and digital platforms (Nielsen, 2024), Rosh’s AI-driven platform Rosh Insights introduces a faster, data-driven solution that transforms how creative performance is analyzed and optimized.
The Advertising Research Foundation (ARF) has released the 2025 edition of its Handbook for Using AI in Advertising Research—a detailed and practical guide on the transformative impact of artificial intelligence in marketing and advertising research. This latest edition offers a framework for applying AI responsibly across research methodologies, supported by six chapters and seven real-world case studies.
DoubleVerify (NYSE: DV), a trusted leader in digital media measurement and fraud detection, has sounded the alarm on a growing trend of ads.txt exploitation—specifically calling out a network of AI-generated websites named Synthetic Echo. The revelation highlights a new wave of sophisticated ad fraud schemes aimed at misdirecting programmatic advertising budgets under the guise of legitimacy.
Clinch, an AI-powered technology company specializing in omnichannel advertising, has announced the integration of LinkedIn’s Marketing API into its Flight Control platform. This integration allows advertisers to create, preview, and sync LinkedIn ad campaigns while accessing cross-channel insights—all within a single platform.
LoopMe, a global leader in brand performance, today announced an expanded collaboration with Google Cloud to deepen its commitment to sustainability in the advertising ecosystem. Leveraging Google Cloud’s scalable infrastructure including Kubernetes Engine and BigQuery – LoopMe aims to optimize advanced AI models for better ad performance while minimizing environmental impact.
Did you know that by 2030, 80% of digital advertising processes will be automated?This estimate by Statista is not just a figure—it’s a glimpse into the earthquake changes unfolding today in how brands reach people. The digital ad world is being transformed, not by people’s creativity alone, but by machine brains that learn, adjust, and…
The New York Festivals Advertising Awards (NYFA) has partnered with LTX Studio, an AI-powered creative platform from Lightricks, to launch NYFAI—an innovative global competition that explores the future of AI-driven storytelling in advertising. This collaboration invites top-tier agencies to push the boundaries of creativity using the power of AI.
