AdGood, the nonprofit organization focused on expanding access to Connected TV (CTV) advertising for mission-driven groups, has unveiled its Nonprofit Media Fund. The fund pools donations from individuals, foundations, and corporations to provide nonprofits with subsidized access to premium streaming campaigns, helping them reach new audiences and drive action.
Kargo, the leading creative optimization platform, has unveiled a reimagined approach to Pause Ads on connected TV (CTV), offering brands a non-intrusive, high-impact way to capture attention during natural viewing breaks. The innovation addresses a previously underutilized ad format, turning brief pauses into memorable moments of brand storytelling.
Sabio Holdings’ Creator Television® (Creator TV) has teamed up with MADCOOL Media, a New York-based content studio, to produce culture-driving original series for streaming audiences. The partnership will spotlight diverse creators and focus on comedy, entertainment, and unscripted genres, reinforcing the networks’ shared mission to increase representation on television.
Kargo, a pioneer in cross-channel high-impact creative innovation, is now integrated with Amazon DSP, enabling brands to deliver visually striking, custom ad formats using Amazon’s browsing, shopping, and streaming data. The move combines Kargo’s premium inventory and industry-certified creative with programmatic precision, offering marketers new ways to engage audiences.
AdGood, a nonprofit organization revolutionizing access to Connected TV (CTV) advertising for mission-driven organizations, proudly announces a new partnership with A+E Global Media, one of the world’s leading media and entertainment companies. Through this groundbreaking collaboration, A+E Global Media will donate premium CTV advertising inventory to support nonprofit organizations across the country.
The adtech landscape has never been more crowded. New players enter constantly, legacy platforms expand their offerings, and differentiation becomes harder to achieve. In this environment, building better technology is no longer enough. To stand out and stay relevant, adtech companies need to shape perception, create trust, and command attention. That work begins with a…
Every September, Berlin becomes a magnet for innovation, ideas, and influence. IFA Berlin, one of the world’s most significant technology trade shows, gathers global decision-makers, innovators, and marketers across the consumer electronics and home appliance sectors. Yet despite its global impact, many U.S. brands remain underrepresented at this event. This is a missed opportunity for…
Broadcasters in today’s digital-first media landscape are expected to deliver seamless, high-quality viewer experiences while also maximizing return on investment through ad revenue. This balancing act has made dynamic ad insertion (DAI) a must-have technology, offering personalized advertising at scale and maximizing monetization opportunities. But there’s more to it than simply stitching an ad into…
In a move aimed squarely at the fast-evolving Connected TV (CTV) landscape, video ad tech provider AdPlayer.Pro has unveiled a major upgrade to its ad serving platform: advanced server-to-server (S2S) integration capabilities. The new tools are designed to streamline how publishers implement demand tags and endpoint URLs—crucial components for optimizing performance in high-volume video ad environments.
As traditional TV viewership migrates to streaming platforms, media companies are facing a new challenge – how to capture revenue from a growing streaming business while maximizing revenue from a still-large legacy linear business. What was once viewed as a distant threat from digital-first companies like Netflix and Amazon has now become a direct competitive…
