The future of advertising is digital, marked by explosive growth in the global digital advertising market. Valued at $734.24 billion in 2024, it is forecasted to reach $843.48 billion in 2025, growing at a compound annual growth rate (CAGR) of 14.9%. Growth factors include rising advertising spend, expanding e-commerce, widespread smartphone adoption, and surging social media engagement.
The global online classified ad platform market is experiencing rapid growth, driven by increased internet access, smartphone adoption, and shifting consumer behavior towards digital shopping. According to the Online Classified Ad Platform Global Market Report 2025, the market is projected to grow from $34.07 billion in 2024 to $38.71 billion in 2025, marking a CAGR of 13.6%. This momentum is expected to continue, reaching $63.87 billion by 2029 at a CAGR of 13.3%.
Early Warning Services, LLC, in collaboration with Noble People, Nomology, and SPCSHP, won the inaugural Best Use of YouTube award at the 2025 Digiday Media Awards. The award celebrates their innovative campaign introducing PazeSM checkout, a convenient online checkout solution by banks and credit unions developed by Early Warning, the creators of Zelle®.
A 2024 eMarketer report highlights a steep decline in click-through rates for traditional ads, now at a historic low of 0.46%. Consumer frustration with irrelevant ads and distrust of centralized platforms fuels the rise of WEB3 and self-media. WEB3ADS Inc. introduces WEB3ADS, a decentralized advertising platform connecting advertisers directly with self-media creators, offering a transparent, efficient, and fair alternative.
Digital advertising partner Brkthru is marking its eighth anniversary with a strong reaffirmation of its values community, service, and people-first growth. As part of the celebration, the company is launching its third annual “31 Days of Service” campaign, an initiative that brings employees into communities across the country for hands-on volunteer efforts. This program, a reflection of Brkthru’s commitment to its human-centered culture, coincides with the company’s record-breaking business year in 2024.
Spaceback has introduced CTV Launchpad, an innovative platform designed to bring social creative to Connected TV (CTV) advertising. The platform simplifies creating engaging CTV ads by integrating social content with big-screen reach, catering to advertisers of all sizes without extra creative costs.
Perion Network Ltd., a leader in advanced advertising technology, reported its financial results for Q1 2025, highlighting significant growth in key sectors such as Digital Out-of-Home (DOOH), Connected TV (CTV), and Retail Media. The company is strategically advancing through AI-driven acquisitions and expanding its market presence with the Perion One platform.
AdTech Holding, a pioneer in digital advertising innovation, has been recognized for the third consecutive year in Deloitte’s Technology Fast 50 Middle East & Cyprus program. This achievement underscores AdTech Holding’s sustained growth, leadership, and significant impact on the region’s evolving tech ecosystem.
DISH Media, an industry leader in addressable advertising and an indirect subsidiary of EchoStar Corporation, has launched AdvantEdge™, a next-generation holistic advertising solution. AdvantEdge™ brings brands a unified, efficient way to target and reach audiences across both linear and connected TV (CTV), leveraging verified, anonymized first-party data to ensure unmatched accuracy and campaign success.
Taboola, a global leader in delivering performance at scale for advertisers, has announced that its management team will take part in several key investor conferences in May 2025. These events will provide a platform to discuss Taboola’s performance, strategies, and future outlook.
