MediaCo Launches EstrellaTV in New York, Expanding Hispanic Media Reach

MediaCo Launches EstrellaTV in New York, Expanding Hispanic Media Reach

MediaCo Holding Inc. (Nasdaq: MDIA), a national leader in multicultural media, has officially launched WMBC-TV in New York, now operating as EstrellaTV NY. The full-power HD station, owned by Mountain Broadcasting Corporation, offers must-carry coverage on all major cable providers and transmits from One World Trade Center, reaching more than 20 million viewers across the New York metro area.

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AdAdapted Expands Partnership with NFRA to Drive Shoppable Media for CPG Brands

AdAdapted Expands Partnership with NFRA to Drive Shoppable Media for CPG Brands

AdAdapted, the digital media platform built for CPG brands and retailers, has renewed and expanded its partnership with the National Frozen and Refrigerated Foods Association (NFRA) for a fifth consecutive year. The collaboration leverages AdAdapted’s patented Save Now, Buy Later technology to connect brands with shoppers at critical moments—planning, list-building, and purchasing.

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