In a Distracted World, News Is Where Trust—and Smart Brand Strategy—Lives In the fast-moving world of digital advertising, where audience attention is fragmented and skepticism is rampant, a curious paradox has emerged. Marketers overwhelmingly trust the value of news—but fewer are investing in it. According to CNN’s Brand Power study, nearly 90% of senior marketing…
Despite a rocky first half of 2025, the commerce advertising industry isn’t just surviving—it’s recharging. In its biannual industry report, mrge, a global platform for commerce advertising, reveals that over 80% of industry players remain upbeat about the second half of the year, driven by AI tools, high-stakes shopping events, and a reinvigorated focus on trust and authentic partnerships.
Seedtag, the neuro-contextual advertising company making waves with its AI-powered targeting technology, just made a significant move in its growth playbook. The company announced that Brian Gleason—an ad tech heavyweight with a history of scaling global platforms—will take the helm as Chief Executive Officer effective August 1.
HAMBURG, Germany–(BUSINESS WIRE)–mrge, the intelligent platform for commerce advertising, has released its biannual 2025 commerce advertising report, revealing that despite a turbulent first half of 2025 marked by declining consumer confidence, economic uncertainty, and the impact of Google updates, the commerce advertising industry continues to remain optimistic for the second half of the year. According…
In a move aimed at smarter ad spending and better campaign control, Productsup has rolled out its Google Comparison Shopping Service (CSS) add-on, fully integrated into its feed management and syndication platform. The goal? Help brands, retailers, and agencies shrink their Google Shopping costs while gaining more visibility and traction in an increasingly competitive space.
If your digital marketing budget feels like it’s sprinting just to stand still, you’re not alone. Rising ad costs, declining retention, and diminishing returns have many consumer brands stuck in a vicious cycle of paying more for less. But ROI Revolution thinks it has an answer—and it’s not another traffic-boosting gimmick.
While much of ad tech scrambles to survive tightening ad budgets and cookie deprecation, Nativo is sprinting in the opposite direction—straight into growth.
The Los Angeles-based native advertising platform just posted a whopping 120% year-over-year increase in its programmatic business for Q2 2025, fueled largely by its deepening relationships with top-tier publishers and a technology stack that’s quietly becoming one of the most versatile in the space.
The media quality and verification giant has officially launched DV Authentic Attention® for Social, kicking off with a major partnership with Snap Inc. The new tool marries DV’s scalable ad exposure data with Lumen Research’s eye-tracking tech, creating the first Snapchat-specific solution that blends viewability metrics with real-world attention signals—right down to impression-level detail.
Thumzup Media Corporation, a digital-first adtech player with crypto leanings, is raising fresh capital—again. The company announced it has inked a $6.5 million registered direct offering, selling up to 1.08 million shares (including those issuable upon preferred conversion) at $6.00 a pop, in a move aimed at fueling general operations and possibly beefing up its digital asset portfolio.
In a move signaling sharper focus and deeper integration across its sprawling advertising business, InMobi has appointed Kunal Nagpal as Chief Business Officer—an inaugural role that consolidates leadership across InMobi’s ad stack, including Glance AI, its Demand-Side Platform (DSP), and the InMobi Exchange.
