In the advertising technology landscape, data is undeniably essential. Insights derived from extensive consumer information fuel campaign strategies, audience targeting, and budget allocation. However, while data analytics drives operational decisions, it is the strategic narrative shaped through public relations that often determines how a company is perceived and how it thrives over time. In ad…
1. Audience fragmentation across CTV, DOOH, mobile, and online video is at an all-time high. How are traditional planning methods falling short in this environment? Traditional planning methods are failing because they are inherently inflexible. It’s a static, manual process trying to keep up with a dynamic, real-time world. They treat each screen as its…
AdTech companies operate in a space defined by constant innovation, shifting regulations, and fierce competition. Yet despite the focus on performance metrics and product capabilities, one critical element often gets overlooked: brand identity. A clear, compelling identity is what transforms a company from a solution provider into a trusted, recognizable market leader. For emerging and…
1. With recent appointments of leaders, what was the strategic thinking behind thisexpansion?AdGood’s mission is to simplify access to premium Connected TV (CTV) advertising fornonprofits, and the expansion of our Board of Directors ensures we have the expertise neededto scale this impact. By bringing together leaders from advertising, streaming, technology, andphilanthropy, we’re positioning AdGood to…
In a move aimed at smarter ad spending and better campaign control, Productsup has rolled out its Google Comparison Shopping Service (CSS) add-on, fully integrated into its feed management and syndication platform. The goal? Help brands, retailers, and agencies shrink their Google Shopping costs while gaining more visibility and traction in an increasingly competitive space.
TV ads aren’t just for beer, cars, and Black Friday blowouts anymore. Thanks to a new partnership between MNTN and ZoomInfo, Connected TV (CTV) is officially open for B2B business—and it’s bringing CRM-level precision to the biggest screen in the house.
The media quality and verification giant has officially launched DV Authentic Attention® for Social, kicking off with a major partnership with Snap Inc. The new tool marries DV’s scalable ad exposure data with Lumen Research’s eye-tracking tech, creating the first Snapchat-specific solution that blends viewability metrics with real-world attention signals—right down to impression-level detail.
Provide Media is doubling down on its commitment to ethical, high-impact student acquisition—bringing in a seasoned leader to steer the charge.
The performance marketing firm announced the appointment of Nick Giatroudakis as Executive Vice President of Strategy, a newly created role aimed at deepening support for higher education institutions under increasing pressure to hit enrollment targets without compromising trust or compliance.
In a bold move to reposition connected TV (CTV) as a performance-driven channel, tvScientific has launched Guaranteed Outcomes—a new offering that lets advertisers name their cost-per-outcome (CPO) and only pay when those results are delivered.
Clicta Digital, a performance-driven digital marketing agency based in Denver, has launched the Clicta Affiliate Program—a lucrative opportunity for marketers, agencies, and creators seeking consistent passive income. This initiative offers more than commissions; it’s a partnership built on trust, results, and recurring rewards.
