PerformanceMarketing Archives

Vibe.co Raises $50M Series B to Scale Hyper-Targeted CTV Advertising

GlobeNews Wire1 month ago1 month ago04 mins

Vibe.co, the connected TV (CTV) advertising platform enabling hyper-targeting for performance marketers, has raised $50 million in Series B funding, led by Hedosophia—an early backer of Spotify, Uber, and Airbnb. Existing investors Elaia and Singular participated alongside high-profile tech executives, including Revolut CEO Nik Storonsky, Supercell CEO Ilkka Paananen, and Carolyn Everson of Disney and Coca-Cola. Nirav Tolia, CEO of Nextdoor, joins Vibe.co’s board, bringing additional strategic guidance. The round pushes Vibe.co’s valuation to $410 million.

Taboola Expands Realize Platform with Generative AI, Driving Big Gains for Advertisers

PR Newswire1 month ago04 mins

Taboola, a global player in performance advertising, is pushing the boundaries of campaign outcomes with its Realize platform. Designed exclusively for performance-driven results beyond traditional search and social channels, Realize is now adding Generative AI tools to amplify advertiser success.

Taboola Expands Realize Platform with Generative AI, Boosting Performance at Scale

GlobeNews Wire1 month ago1 month ago04 mins

Taboola (Nasdaq: TBLA), a leader in performance-driven advertising, is ramping up adoption of Realize, its industry-first platform focused exclusively on delivering outcomes at scale beyond search and social. The platform now features new Generative AI tools, helping advertisers achieve stronger engagement and conversions.

Retail Media’s Growing Pains: Why Advertisers Should Expect More

AdTech Edge1 month ago1 month ago010 mins

Retail media is booming – but growing fast isn’t the same as growing up. As retailers turn their websites, apps, and store displays into ad platforms, brands are pouring in serious dollars, drawn by promises of high-intent shoppers and rich first-party data. The challenge? Many networks still lack the basics: consistent metrics, clear pricing, and…

SEO.co Expands White-Label Services to Social Media Advertising

EIN Presswire1 month ago1 month ago04 mins

SEO.co, a leading white-label SEO and digital marketing provider, has expanded its paid media management offerings to include fully managed social media advertising campaigns. Agency partners can now deliver cross-channel ad performance across Google, Bing, Meta (Facebook/Instagram), TikTok, LinkedIn, and X—all under a single white-labeled platform.

In Ad Tech, the Right PR Narrative Can Be as Valuable as the Right Data

AdTech Edge2 months ago2 months ago09 mins

In the advertising technology landscape, data is undeniably essential. Insights derived from extensive consumer information fuel campaign strategies, audience targeting, and budget allocation. However, while data analytics drives operational decisions, it is the strategic narrative shaped through public relations that often determines how a company is perceived and how it thrives over time. In ad…

Jonathan Gudai on AI-Powered Cross-Screen Advertising: Conquering Fragmentation with AdOmni

AdTech Edge2 months ago2 months ago08 mins

1. Audience fragmentation across CTV, DOOH, mobile, and online video is at an all-time high. How are traditional planning methods falling short in this environment? Traditional planning methods are failing because they are inherently inflexible. It’s a static, manual process trying to keep up with a dynamic, real-time world. They treat each screen as its…

The Hidden Value of PR Agencies in Shaping AdTech Brand Identity

AdTech Edge2 months ago2 months ago09 mins

AdTech companies operate in a space defined by constant innovation, shifting regulations, and fierce competition. Yet despite the focus on performance metrics and product capabilities, one critical element often gets overlooked: brand identity. A clear, compelling identity is what transforms a company from a solution provider into a trusted, recognizable market leader. For emerging and…

AdGood Boosts Nonprofit Reach with CTV Ad Access & GenAI Tools

AdTech Edge3 months ago3 months ago010 mins

1. With recent appointments of leaders, what was the strategic thinking behind thisexpansion?AdGood’s mission is to simplify access to premium Connected TV (CTV) advertising fornonprofits, and the expansion of our Board of Directors ensures we have the expertise neededto scale this impact. By bringing together leaders from advertising, streaming, technology, andphilanthropy, we’re positioning AdGood to…

Productsup Launches Google CSS Add-On to Slash Ad Costs and Sharpen Shopping Campaigns

PR Newswire4 months ago4 months ago04 mins

In a move aimed at smarter ad spending and better campaign control, Productsup has rolled out its Google Comparison Shopping Service (CSS) add-on, fully integrated into its feed management and syndication platform. The goal? Help brands, retailers, and agencies shrink their Google Shopping costs while gaining more visibility and traction in an increasingly competitive space.