The iGaming advertising race has never been more competitive—or more expensive. HilltopAds is stepping in with a new suite of specialized features built specifically for iGaming marketers, aiming to reduce uncertainty, accelerate testing cycles, and deliver more predictable performance across global markets.
Meta’s Advantage+ sales campaigns are good at one thing: ruthless automation. They minimize micro-management, streamline targeting, and promise performance that gets better the more data you feed them. But that automation comes with a trade-off—brands can’t easily exclude low-performing audience groups.
The U.S. retail media ecosystem is in the middle of a high-stakes arms race—one defined not just by shopper data, inventory access, and marketplace dominance, but increasingly by automation. With ad costs climbing and campaign complexity bordering on unruly, the winners are the players who can optimize faster than everyone else.
Vibe.co, the connected TV (CTV) advertising platform enabling hyper-targeting for performance marketers, has raised $50 million in Series B funding, led by Hedosophia—an early backer of Spotify, Uber, and Airbnb. Existing investors Elaia and Singular participated alongside high-profile tech executives, including Revolut CEO Nik Storonsky, Supercell CEO Ilkka Paananen, and Carolyn Everson of Disney and Coca-Cola. Nirav Tolia, CEO of Nextdoor, joins Vibe.co’s board, bringing additional strategic guidance. The round pushes Vibe.co’s valuation to $410 million.
Taboola, a global player in performance advertising, is pushing the boundaries of campaign outcomes with its Realize platform. Designed exclusively for performance-driven results beyond traditional search and social channels, Realize is now adding Generative AI tools to amplify advertiser success.
Taboola (Nasdaq: TBLA), a leader in performance-driven advertising, is ramping up adoption of Realize, its industry-first platform focused exclusively on delivering outcomes at scale beyond search and social. The platform now features new Generative AI tools, helping advertisers achieve stronger engagement and conversions.
Retail media is booming – but growing fast isn’t the same as growing up. As retailers turn their websites, apps, and store displays into ad platforms, brands are pouring in serious dollars, drawn by promises of high-intent shoppers and rich first-party data. The challenge? Many networks still lack the basics: consistent metrics, clear pricing, and…
SEO.co, a leading white-label SEO and digital marketing provider, has expanded its paid media management offerings to include fully managed social media advertising campaigns. Agency partners can now deliver cross-channel ad performance across Google, Bing, Meta (Facebook/Instagram), TikTok, LinkedIn, and X—all under a single white-labeled platform.
In the advertising technology landscape, data is undeniably essential. Insights derived from extensive consumer information fuel campaign strategies, audience targeting, and budget allocation. However, while data analytics drives operational decisions, it is the strategic narrative shaped through public relations that often determines how a company is perceived and how it thrives over time. In ad…
1. Audience fragmentation across CTV, DOOH, mobile, and online video is at an all-time high. How are traditional planning methods falling short in this environment? Traditional planning methods are failing because they are inherently inflexible. It’s a static, manual process trying to keep up with a dynamic, real-time world. They treat each screen as its…
