TV ads aren’t just for beer, cars, and Black Friday blowouts anymore. Thanks to a new partnership between MNTN and ZoomInfo, Connected TV (CTV) is officially open for B2B business—and it’s bringing CRM-level precision to the biggest screen in the house.
The media quality and verification giant has officially launched DV Authentic Attention® for Social, kicking off with a major partnership with Snap Inc. The new tool marries DV’s scalable ad exposure data with Lumen Research’s eye-tracking tech, creating the first Snapchat-specific solution that blends viewability metrics with real-world attention signals—right down to impression-level detail.
Provide Media is doubling down on its commitment to ethical, high-impact student acquisition—bringing in a seasoned leader to steer the charge.
The performance marketing firm announced the appointment of Nick Giatroudakis as Executive Vice President of Strategy, a newly created role aimed at deepening support for higher education institutions under increasing pressure to hit enrollment targets without compromising trust or compliance.
In a bold move to reposition connected TV (CTV) as a performance-driven channel, tvScientific has launched Guaranteed Outcomes—a new offering that lets advertisers name their cost-per-outcome (CPO) and only pay when those results are delivered.
Clicta Digital, a performance-driven digital marketing agency based in Denver, has launched the Clicta Affiliate Program—a lucrative opportunity for marketers, agencies, and creators seeking consistent passive income. This initiative offers more than commissions; it’s a partnership built on trust, results, and recurring rewards.
Global affiliate marketing platform Awin has officially launched operations in Mexico, furthering its expansion in the LATAM market. This move positions Awin to meet the growing demand for local affiliate marketing and deliver performance-driven value for both brands and publishers. With a proven track record in Brazil and over 17 countries worldwide, Awin’s entry into Mexico aims to support regional ecommerce acceleration and cross-border growth opportunities.
Taktical Digital Agency, a top-tier performance marketing agency specializing in eCommerce, B2B, and SaaS brands, has proudly been named a 2025 Best of Clutch Award Winner for Digital Marketing. This distinction underscores the agency’s dedication to strategic execution, data-led decisions, and measurable client outcomes in today’s highly competitive digital landscape.
Mindgruve, a leading media, commerce, and data technology company, announced a merger with Levelwing, a nationally recognized performance marketing and data technology agency. This strategic move expands Mindgruve’s U.S. footprint, enhances its marketing capabilities, and broadens its portfolio of blue-chip clients across diverse industries.
iQuanti, a prominent digital marketing and analytics company, today announced the appointment of Arnab Sen as its new Chief Executive Officer. Sen succeeds founder Vish Sastry Rachakonda, who will transition to the role of Executive Chairman to support iQuanti’s next phase of growth focused on AI-driven innovation.
In response to increasing demand for measurable and results-focused digital marketing across the Middle East, Dubai-based Foresight Fox has launched as a performance-driven agency combining AI-powered SEO, marketing automation, and data-led advertising. Their mission: to turn digital investments into scalable business growth.
